This link has been bookmarked by 34 people . It was first bookmarked on 23 Mar 2008, by Tris Hussey.
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04 Apr 08
Michel BauwensAfter climbing to the stratosphere, jobs in Web 2.0 are way off their peak. The following Indeed.com chart shows a steep decline in listings that mention social networking, Web 2.0, Ajax and blogs. Naturally, the macroeconomic climate has a lot to do with
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01 Apr 08
Andrew NachisonThis may come as a bit of a blow to anyone who's been busy burnishing their digital street cred. What else have you got to offer?
Steve Rubel spots three tech-driven media careers that will vanish as the roles are subsumed by generalists who simply incorporate digital expertise into their workflows and toolsets.
1. Social Media Consultant, Manager
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"Hiring someone just to "manage" social media is a luxury that companies will integrate into broader marketing communication roles."
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2. Internet Advertising Sales, Online Advertising Sales, etc.
<blockquote>"Soon all advertising will be managed via digital technology and platforms, even if they end up running in terrestrial media. This means it will become very difficult to discern selling digital ads from just plain old ads. Clients will want to manage and measure their integrated campaigns through a single point of contact or channel and figure out how offline/online work together."
</blockquote>
3. Digital Talent Agents
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"Every agent will need to know how to identify and talent from the web. The line between digital and traditional will be obliterated as more amateurs recognize that they can market themselves using the web and will forgo going on auditions."</blockquote>
OK - but a lot of companies and nonprofits are still catching up and could still use help in these areas. Or, to put it another way: there are still lots of entrepreneurial opportunities in all three, so I'm not sure I'd declare the party over just yet. Still, the general insight is important not only for career planning but for strategic thinking about HR, training and growth. Should your company hire a social media guru, or invest in a marketing/communicatinos or media leader who can add digital tactics and knowledge to a broader set of skills and functions.
A more intriguing question is: What skills or jobs might leapfrog these or be the next "it" career for media worker bees with aspirations of edginess?
Two come to mind:
Designer. Design skills, like -
26 Mar 08
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25 Mar 08
College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace. Maybe it's time to rethink those plans. Digital is going to become part of almost everyone's job.
internetmarketing recruiting career employment jobs blogpost for:e_strategy.com
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Neli Maria MengalliEarlier this year the New York Times detailed how careers in medicine and law - formerly bankable lifetime gigs - have lost their luster. College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace. Maybe
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24 Mar 08
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careers in medicine and law - formerly bankable lifetime gigs - have lost their luster.
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College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace
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Digital is going to become part of almost everyone's job.
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The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal.
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there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.
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This naturally leads to the next question - who should "manage" these sites? Is it the social media specialist or someone in PR with specific vertical sector expertise who also gets digital? My strong feeling is that it's the latter.
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Net I believe that hiring someone just to "manage" social media is a luxury that companies will integrate into broader marketing communication roles.
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Just as with social media consultants and online ad sales, the need for such specialists will soon fade. Every agent will need to know how to identify and talent from the web. The line between digital and traditional will be obliterated as more amateurs recognize that they can market themselves using the web and will forgo going on auditions.
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23 Mar 08
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The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal." To me, this means that there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.
Here are three such jobs that will soon be integrated into other roles...
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Mark HinkleEveryone will be expected to know how to navigate the online landscape if they want to have a thriving career and there will no longer need to be specific consulte
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