Micro Persuasion: Three Internet Careers That Soon Won't Exist - The Diigo Meta page

• 03 Feb 09
  

  Wayne Sutton
• 17 Dec 08
  

  Andrew Wilson

  social career

• 22 Sep 08
  

  Mike Fruchter

  socialmedia steve rubel

• 13 May 08
  

  Jessica Wallenfels

  community

• 13 Apr 08
  

  awqi zar

  a article career jobs business future marketing

• 04 Apr 08
  

  Michel Bauwens

  After climbing to the stratosphere, jobs in Web 2.0 are way off their peak. The following Indeed.com chart shows a steep decline in listings that mention social networking, Web 2.0, Ajax and blogs. Naturally, the macroeconomic climate has a lot to do with

  P2P-Business P2P

• 01 Apr 08
  

  Andrew Nachison

  This may come as a bit of a blow to anyone who's been busy burnishing their digital street cred. What else have you got to offer?
  
  Steve Rubel spots three tech-driven media careers that will vanish as the roles are subsumed by generalists who simply incorporate digital expertise into their workflows and toolsets.
  
  1. Social Media Consultant, Manager
  <blockquote>
  "Hiring someone just to "manage" social media is a luxury that companies will integrate into broader marketing communication roles."
  </blockquote>
  2. Internet Advertising Sales, Online Advertising Sales, etc.
  <blockquote>"Soon all advertising will be managed via digital technology and platforms, even if they end up running in terrestrial media. This means it will become very difficult to discern selling digital ads from just plain old ads. Clients will want to manage and measure their integrated campaigns through a single point of contact or channel and figure out how offline/online work together."
  </blockquote>
  3. Digital Talent Agents
  <blockquote>
  "Every agent will need to know how to identify and talent from the web. The line between digital and traditional will be obliterated as more amateurs recognize that they can market themselves using the web and will forgo going on auditions."</blockquote>
  
  OK - but a lot of companies and nonprofits are still catching up and could still use help in these areas. Or, to put it another way: there are still lots of entrepreneurial opportunities in all three, so I'm not sure I'd declare the party over just yet. Still, the general insight is important not only for career planning but for strategic thinking about HR, training and growth. Should your company hire a social media guru, or invest in a marketing/communicatinos or media leader who can add digital tactics and knowledge to a broader set of skills and functions.
  
  A more intriguing question is: What skills or jobs might leapfrog these or be the next "it" career for media worker bees with aspirations of edginess?
  
  Two come to mind:
  
  Designer. Design skills, like

  careers socialmedia

• 25 Mar 08
  

  Neli Maria Mengalli

  Earlier this year the New York Times detailed how careers in medicine and law - formerly bankable lifetime gigs - have lost their luster. College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace. Maybe

  Internet Media Social Technology Web

• 24 Mar 08
  

  olaf1965
• 

  Johannes Kleske

  business career jobs socialmedia web2.0 article

• 

  FruFru FourOne

  ajax articles blogging blogs business career future Internet jobs media microtrends people skills social socialmedia tech technology web web2.0 work

• 

  Takuya Homma
  • careers in medicine and law - formerly bankable lifetime gigs - have lost their luster.
  • College grads instead are pouring their resources into trying to create (or join) the next Facebook or MySpace
  • 6 more annotations...
  • • Digital is going to become part of almost everyone's job.
    • The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal.
    • there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.
    • This naturally leads to the next question - who should "manage" these sites? Is it the social media specialist or someone in PR with specific vertical sector expertise who also gets digital? My strong feeling is that it's the latter.
    • Net I believe that hiring someone just to "manage" social media is a luxury that companies will integrate into broader marketing communication roles.
    • Just as with social media consultants and online ad sales, the need for such specialists will soon fade. Every agent will need to know how to identify and talent from the web. The line between digital and traditional will be obliterated as more amateurs recognize that they can market themselves using the web and will forgo going on auditions.
• 

  Carrie Norris

  social jobs internet career media technology blogging

• 23 Mar 08
  

  Tris Hussey

  careers internet ml2 social media steve rubel

  • The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It's "the new normal." To me, this means that there will be less of a need for digital specialists across many industries. Some of these jobs won't exist in their current form within a couple of years. They will be integrated into broader roles. Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career.

    
    
    

    Here are three such jobs that will soon be integrated into other roles...

• 

  Mark Hinkle

  Everyone will be expected to know how to navigate the online landscape if they want to have a thriving career and there will no longer need to be specific consulte

  jobs technology social media

Page Comments

• 
  Takuya Homma on 2008-03-24
  Knowledge on the web isn't special but necessary. Now-thriving internet jobs will wane in the near future when any specialists in any field know how to deal with the web. So, we need to acquire both internet literacy and speciality. Great article, by the way.

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