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  "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions."

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  Why Some Ideas Survive and Others Die | by Chip and Dan Heath ::

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  "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”"

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  Made to Stick is a great title that is designed to highlight the key elements of ideas that are memorable. Written by two brothers---one who works in education---many of the ideas can be translated directly to teaching and certainly tied to presenting/pr

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