KMWorld.com: : Enterprise social Software technology - The Diigo Meta page

• 27 Nov 08
  

  L@jost EU project

  social_media Web_social_aspects l@jost

• 05 Sep 08
  

  Bertrand Duperrin

  While agreement around the core concepts of "social software" has remained elusive, the underlying phenomenon is quite real. To date, industry analysts have quite properly focused on the cultural and organizational aspects of social software technologies (blogs, wikis, tag clouds and such) in the enterprise. "The sociology is more important than the technology," you often hear, and I couldn’t agree more.
  
  But the technology still matters, and it turns out that social software tools differ substantially in functionality, maturity, approach and support. Moreover, social software applications have raised concerns in the enterprise: around privacy, security, intellectual property (IP) protection and compliance. IT managers also face more prosaic but equally important considerations of reliability, scalability and sustainability of the software and vendors alike. So let’s look a bit more closely at what constitutes social software.

  enterprise2.0 socialnetworks socialnetworking collaboration software socialsoftware

  • We break the 11 scenarios down into two broad categories—external and internal:

    • External scenarios involve social networking and collaboration with people primarily outside your firewall.
    • Internal scenarios focus on activity that takes place primarily behind your enterprise firewall. We say "primarily" because in practice enterprise networks can get fungible, especially where collaboration is involved.

  • Internal scenarios include: project collaboration, enterprise collaboration, enterprise discussion, information organization and filtering, knowledgebase management, communities of practice and enterprise networking.

    External scenarios include: branded customer communities, customer/reader interaction, partner collaboration and professional networking.

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  • • So, while social software is relatively new, the key to success is as old as the first line of application code ever written: Know what you’re trying to accomplish before you invest in the technology.

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