Manmeet Singh on 2009-06-30
explains how ideas are turned into mainstream
This link has been bookmarked by 4 people . It was first bookmarked on 30 Jun 2009, by Manmeet Singh.
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04 Jul 09
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03 Jul 09
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30 Jun 09
Bertrand DuperrinI use the chasm model to explain my professional work of 1) seeing what is ready to cross the chasm by 2) staying connected to the innovators & being an early adopter so that 3) I can help mainstream organizations. It’s a good graphic summary of my consulting practice.
innovation ideas chasm communities connectors mavens salesmen
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Connectors are individuals who know lots of people and who use those connections to their advantage. Connectors are people who have invested in social, cultural and identity capital and who can convert those intangible resources into pretty much whatever they decide to.
Mavens are the senders and receivers of information. They are the people who always have the pulse on the good deals and breaking stories of the day. Mavens are the trendsetters and the people who you turn to to find out about this thing or that. Citizen Journalists are types of Mavens, often scooping the mainstream media in reporting “from the ground”
Salesmen are the persuaders of society. They are the people who dedicate a great deal of their lives to selling people on their ideas.
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