Harold Jarche » Connecting ideas with communities - The Diigo Meta page

• 04 Mar 11
  

  Brent MacKinnon

  Five years ago I looked at a couple of models (Rogers & Gladwell) in the Dummies Guide to Change and came up with a model on how you might be able to effect a change in a population. It wasn’t tested, it was just an idea. One of the core ideas was the law of the few, or the notion that a few key types of people help to speed social communication. As Charlene Croft puts it [looking at how Twitter is used]:

  jarche innovation ideas communities harold

• 27 Jan 10
  

  Enrique Rubio Royo

  jarche cambio_ORG innovation difusion_ideas redinamiza dinamizadores einnova imagenes innovacion chasm_model

  • chasm model

  • I figured that if you want to foster large-scale change in an organization or even a network, then you would:

     
     
    1. connect the right Mavens with the potential Innovators,
     
    2. target the Early Adopters via the Connectors and then
     
    3. find the Salespeople who will influence the Early Majority
     
     

    I also figured that the Late Majority and the Laggards were not worth the effort, time and resources.

     
  • I’ve noticed that this is what has happened with some of the ideas that I’ve worked with in those five ideas. For example, informal learning
  • This is just a working model but it may help in looking at how you can get your new ideas into the mainstream.

  2 more annotations...

• 09 Jul 09
  

  Gina Minks

  community networked

• 05 Jul 09
  

  Ken Homer

  collaboration sna community innovation strategy change communication ideas change_management

• 04 Jul 09
  

  change management Innovation change management

• 03 Jul 09
  

  kristin wolff

  jarche complexity emergence networks collaboration learning

• 

  Hugh Greenway

  Mavens, Connectors and Saelpeople. Nice article on new models of change management

  change for:AlexFenn for:jamesreed

• 02 Jul 09
  

  Jacques Cool

  collaboration communication Communities innovation ideas

• 30 Jun 09
  

  Bertrand Duperrin

  I use the chasm model to explain my professional work of 1) seeing what is ready to cross the chasm by 2) staying connected to the innovators & being an early adopter so that 3) I can help mainstream organizations. It’s a good graphic summary of my consulting practice.

  innovation ideas chasm communities connectors mavens salesmen

• 

  Manmeet Singh

  • Connectors are individuals who know lots of people and who use those connections to their advantage.  Connectors are people who have invested in social, cultural and identity capital and who can convert those intangible resources into pretty much whatever they decide to.

     

    Mavens are the senders and receivers of information.  They are the people who always have the pulse on the good deals and breaking stories of the day.  Mavens are the trendsetters and the people who you turn to to find out about this thing or that.  Citizen Journalists are types of Mavens, often scooping the mainstream media in reporting “from the ground”

     

    Salesmen are the persuaders of society.  They are the people who dedicate a great deal of their lives to selling people on their ideas.
  • • explains how ideas are turned into mainstream
    Add Sticky Note
• 

  Debra Beck

  innovation community collaboration communication advocacy socialchange strategy

Public Stiky Notes

• 
  Manmeet Singh on 2009-06-30
  explains how ideas are turned into mainstream

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