This link has been bookmarked by 182 people . It was first bookmarked on 10 Dec 2007, by Ted Perlmutter.
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what’s possible on Facebook to the spectrum of marketers
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central place for customers, partners, and friends to participate in conversations around your brand.
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Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature.
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Facebook removes your ability to blast messages to your group once it surpasses a certain size
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it can become a target for spammers
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not able to extend their functionality with Facebook applications
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ay for businesses of many types to easily establish a brand presence on Facebook.
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Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
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Pages get more prominent
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real estate than groups on the profile pages
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“Fans” who join your group are NOT able to invite their friends
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Pages are a good option for small or local businesses that want to establish a presence on Facebook.
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promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.
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When you create an event, it gets a fully-featured page, much like a group
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Notes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends
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post content about your brand
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Facebook allows you to “tag”
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that note or photo with the names of your friend
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Messages are like email
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o way to search, sort, filter, categorize, or star messages
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can post a for-sale ad or wanted ad in any of your networks for free
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Marketplace does not get heavily used by most members
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Facebook Networks are like group pages for everyone who’s a member of an Educational, Work, or Geographical network
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Network pages are probably the most commonly accepted places to spam in Facebook
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Inventory is sold on a CPM, CPC, CPA, and CPI (cost per installation of YOUR application) basis. Leading firms include SocialMedia
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Facebook Platform offers the most powerful way to create engaging connections with your target audience
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hannels that your applications must absolutely take advantage of in order to achieve maximum success
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most common way new users find applications is through application profile boxes on their friends’ profile pages
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invitations API allows users of your application to invite up to 20 of their friends per day to install your app.
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he scenario must be compelling enough for your users to send invitations on your behalf, and the invitation itself must be compelling enough for the recipient to convert.
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Facebook mysteriously assigns your apps a spamminess rating based on the number of notifications your apps send out
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a surprising number of application installations come directly from the Application Directory.
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By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand
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Pages are more customizable than groups
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There is no limitation to the number of fans in your group that you can message
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Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.
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Hugo CaceresThe Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
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Richard GauthierMy goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.
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The starting point for your presence on Facebook is your profile page.
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a landing page
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convert your friends to engage with certain parts of your identity.
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the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote.
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craft a credible real-world story around the reasons your products or services are so valuable
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Groups
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Groups are oldest and simplest way to build community around your brand or company on Facebook.
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You can also easily send news and updates to your group members as often as you like - messages arrive in their Facebook Inbox.
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Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature.
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Pages
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more customizable than groups.
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get more prominent “Bumper Stickers” real estate
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no limitation to the number of fans in your group that you can message.
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Events
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Notes and Photos
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Notes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends. You can use these features to post content about your brand, but be careful to always do it authentically - don’t be spammy. If your photo albums are all company logos, for example, you’ll lose a lot of credibility.
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Messages
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Messages can be a powerful vehicle for targeted marketing on Facebook.
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Marketplace
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Share / Posted Items
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Share is a Facebook application that lets you promote any Group, Event, Photo, Link, or Application you come across by a) giving it real estate in your “Posted Items” list on your profile page, or b) sending it directly to your friends’ Inbox.
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Networks
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Mini Feed and News Feed
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Facebook’s News Feed
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Simon Bricolo24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
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challenge of profile box design is making it both compelling for an existing user to keep it on his/her profile, and appealing enough to a new user to click on and install the application.
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McBride CoursesThis looks interesting. Totally VIRAL marketing tactics but interesting. I'm sure your marketing instructor has told you all about viral marketing (it's only the most important advertising trend of the last few years ...).
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Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:
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Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.
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21 Dec 07
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