Groundswell | Diigo

02 Nov 09

Justin Lee

What's The Social Technographics Profile Of Your Customers?

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.

Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.

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21 Oct 09

Scott Williams

Tools and Reference

20 Oct 09

Carole Giraud

15 Oct 09

Jere Rinne

Social media profiler

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12 Oct 09

matturn matturn

social media forrester

17 Sep 09

Mark Bonchek

28 Aug 09

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19 Aug 09

Little Wonder

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18 Aug 09

Shelley Cadamy

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17 Aug 09

david waxman

twitter vitaband marketing

14 Jul 09

Jason K

groundswell

11 Jun 09

Susan Burns

social media segmentation

10 Jun 09

Alexandre Enkerli

07 Jun 09

Sunny Sullivan

marketing

21 May 09

Andrea Denaro

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20 May 09

TRICARE Health

29 Apr 09

Andy Goodwin

28 Apr 09

markuos morley

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Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics^® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

02 Apr 09

Maria Thompson

forwarded by Jason

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31 Mar 09

Sheri Trapp-Cordova

using social media as marketing tool...Forrester profile determines your customer's online social behaviors...okay this was interesting enough I had to tag.

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19 Mar 09

jmurali

web2

09 Mar 09

petter w

What's The Social Technographics Profile Of Your Customers?

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.

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27 Feb 09

Florent Darrault

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12 Feb 09

Dave Diehl

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03 Feb 09

John Bigay

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29 Jan 09

Bill H

web2.0 social networking

a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.

28 Jan 09

Raymond Franz

know the clients (of your clients)

31 Dec 08

Phil Liff-Grieff

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16 Dec 08

Jeffrey Katz

Social sites are hot.

12 Dec 08

Andre Belanger

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09 Dec 08

ahr2606

Use this to do further research.

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04 Dec 08

Kevin Burrell

Companies often approach Social Computing as a list of
technologies to be deployed as needed — a blog here, a podcast there —
to achieve a marketing goal. But a more coherent approach is to start
with your target audience and determine what kind of rel

Groundswell social networking

02 Dec 08

Adrius FortyTwo

A free tool!

SocialNetworking technographics metrics tool #del

28 Nov 08

Marcelo Negrini

blog research

12 Nov 08

Carleen Huxley

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relati

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27 Oct 08

khelil Ben Osman

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19 Oct 08

John Dorner

profile chart (by age, geographic region and gender) of level of participation in social media

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Estie Cuellar

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29 Sep 08

Gaby K. Slezák

Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides). Based on our survey data we can see how participation varies among different groups of consumers, globally.

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25 Sep 08

Regis Barondeau

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09 Sep 08

Anne Baird

website associated with the book publication Groundswell

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29 Aug 08

socialnetwork audiences profile report

28 Aug 08

Ron Capps

What's The Social Technographics Profile Of Your Customers?

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19 Aug 08

Tim V

Thierry Faucher

Build Your Customers' Social Technographics Profile Now

18 Aug 08

Mike Nall

a1 socialnetworking

17 Aug 08

william doust

socialmedia fab stuff...

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What's The Social Technographics Profile Of Your Customers?
- william doust on 2009-09-14
  
  This is part of the corresponding Groundswell book:
  
  http://bit.ly/groundswell-forrester-book
- william doust on 2009-09-14
  
  related post with some visuals:
  http://bit.ly/related-gswell-post
- 2 more sticky notes...
- - william doust on 2009-09-14
    
    dna of socialmedia strategy (bare bones):
    http://bit.ly/dna-socialmedia-strategy
  - william doust on 2009-09-14
    
    discussion video on socialmedia:
    get the visual feel...
    http://bit.ly/ZerpU

01 Aug 08

Yann Leroux

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14 Jul 08

neodada

통계툴

03 Jul 08

Johann Richard

Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal.

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02 Jul 08

Jeff Rohwer

Forrester's social media utilization/participation data display widget. Cool!

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28 Jun 08

Steve Long

Marketing

17 Jun 08

monaco 77

Digital Graphs stats

06 Jun 08

Robyn Jay

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02 Jun 08

James Herbert

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31 May 08

Diana Stepner

Razorfish Research

16 Apr 08

Fernanda Ibarra

profiles marketing forrester

09 Apr 08

Chuck Brands

06 Apr 08

Brian Dowling

psychology marketing

04 Apr 08

Andrew Nachison

03 Apr 08

Frank Jurden

250.221 forrester social.media

26 Mar 08

ifarmer Farmer

social profile tool from Forrester

profile social tool

25 Mar 08

Bob Potter

This tool allows you to profile your customer's social behavior. Start with your target audience and determine what kind of relationship you want to build. The results will show you what social tools your audience is most likely to use.

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