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Gustavo ChavesEric Schmidt, CEO of Novell, believes that "geek" is a badge of honor. (After all, he is one!) But how do you manage these geek gods? Just follow his nine-point techie tutorial.
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Today innovation drives any business. And since you don't want to outsource your innovation, you need to have your own geeks. Look at trends in e-commerce: Who would have thought that all of these "old" companies would have to face huge new distribution-channel issues,
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"They are taught to think logically. If you ask engineers a precise question, they will give you a precisely truthful answer. That also tends to mean that they'll only answer the question that you asked them. If you don't ask them exactly the right question, sometimes they'll evade you -- not because they're lying but because they're being so scrupulously truthful."
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A good deal of the credit for Novell's turnaround must go to Schmidt, who excels at getting the best out of his geeks. He has used his tech savvy to bring focus to Novell's product line and his geek-cred to reenergize a workforce of highly skilled but (until
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