This link has been bookmarked by 10 people . It was first bookmarked on 18 Apr 2008, by someone privately.
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16 Aug 10
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t isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine.
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cale obviously carry the potential for serious money
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Mass audiences
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strategy is to get big and get bought, you can auction off yourself (and your millions of users) to the highest bidder -- and let the next guy worry about wringing revenue from your audience
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chosen route for MySpace (bought by News Corp. for $580 million) and YouTube (Google, $1.65 billion), as well as PayPal and Skype (eBay, $1.5 billion and $2.6 billion, respectively).
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monetizing those bodies yourself
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predicts that the domestic online-ad market will grow 23.6% in 2008, to $26.2 billion.
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oised to claim a nice slice of that revenue.
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Ning's "billions" of predicted page views
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Viral expansion loops
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Tupperware parties, in which each attendee was a potential salesperson, are a classic example.
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long existed in the offline world
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Amway's multilevel marketing strategy to sell personal-care products, jewelry, and household goods is another. And what are chain letters and pyramid schemes but viral loops with nefarious intent?
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08 Jun 09
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05 Jun 09
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Mass audiences on that scale obviously carry the potential for serious money.
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Viral expansion loops have long existed in the offline world.
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chain letters and pyramid schemes
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viral loops are better suited to the frictionless environment of the Internet, where a message or idea can carry essentially forever.
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its mere existence influenced people to create Web pages. That in turn gave incentive to others to get online, which acted as a catalyst for others to create more Web pages, and so on.
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three categories of viral expansion loops -- let's call them "viral loops," "viral networks," and "double viral loops," the last a hybrid of the first two.
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Hotmail placed a link in the body of every message, offering the recipient the ability to set up his own Webmail account, and within 30 months went from zero to 30 million members. YouTube deployed a viral mechanism by allowing anyone to embed a video link in his blog or MySpace page
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it's on a viral network that scale and power really snowball
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Facebook grows via invitations, with each "friend" reaching out to her own set of contacts, which in turn do the same
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at its current 3% weekly expansion rate, it will have 200 million users by the end of the year, equal to the population of the fifth-largest nation on earth.
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provide an environment that is, in theory, almost infinitely scalable, and then rely on the wisdom of crowds to create or aggregate masses of material to fill it.
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viral-loop networks don't create content -- they organize it.
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The viral adoption model" is the "cheapest way to grow an audience
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a network effect
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The more connections you have, the more nodes, the more people, the more valuable it will be
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The bigger a viral network gets, the faster it grows
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Google pursued a similar strategy: Under every set of ads it serves up sits a link to its AdSense program, which encourages more Web-site owners to join (and in Google's case, joining pays cash, which amplifies the viral network effect
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07 Jan 09
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Significantly, viral-loop networks don't create content -- they organize it. They provide an environment that is, in theory, almost infinitely scalable, and then rely on the wisdom of crowds to create or aggregate masses of material to fill it.
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23 Apr 08
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No accident that venture funds are gravitating to companies with a viral loop baked into their business plans
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Chen calls a viral loop the "most advanced direct-marketing strategy being developed in the world right now."
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Viral expansion loops have long existed in the offline world.
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19 Apr 08
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Chen calls a viral loop the "most advanced direct-marketing strategy being developed in the world right now."
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"Nothing can be truly viral unless it is good," Wilson allows. "You can create a crappy application, build viral hooks in it, but if it's bad, then nobody will follow the viral channel, and the company will go out of business."
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18 Apr 08
Jorge BarbaAnnotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.fastcompany.com%2Fmagazine%2F125%2Fnings-infinite-ambition.html%3Fpage%3D0%252C2
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Chen calls a viral loop the "most advanced direct-marketing strategy being developed in the world right now." And make no mistake: Viral expansion loops are about marketing, just not in the traditional sense. "Nothing can be truly viral unless it is good," Wilson allows. "You can create a crappy application, build viral hooks in it, but if it's bad, then nobody will follow the viral channel, and the company will go out of business." But if you create something people really want, need, or merely enjoy, then your customers will grow your business for you. Users, just by using a product, are, in essence, offering a testimonial. "When your currency is ideas, people become emotionally attached," Ning's Bianchini says. "Then you become a public utility like Blogger, YouTube, or Facebook."
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Viral expansion loops have long existed in the offline world. Tupperware parties, in which each attendee was a potential salesperson, are a classic example. Amway's multilevel marketing strategy to sell personal-care products, jewelry, and household goods is another. And what are chain letters and pyramid schemes but viral loops with nefarious intent?
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