Enterprise Software Executive: Enterprise Social Networking - A Great Place to... - The Diigo Meta page

• 24 Feb 09
  

  Bertrand Duperrin

  Regardless of your specific definition, it is clear that today's companies need a clear and targeted Enterprise Social Networking strategy. For some companies, it is part of their DNA and has never been formerly defined.

  socialmedia socialnetworks strategy

  • It is hard to quantify the value of the community because without the community, there really is no company.  The community today has over 100,000 members with over 12,000 specifically focused to developing and assisting with technical details.  Through the community, there have been over 5 million downloads of the software which has helped to drive more than 5,000 commercial clients using the commercial/fee based edition.
  • Step 1: Define your target audience. 
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  • • Step 2: Review currently deployed tools and review your strategy with a holistic approach that incorporates existing communication channel
    • Step 3: Deploy, test, and refine. 
    • Step 4: Encourage your employees to adopt "social networking" tools such as LinkedIn, Facebook, and Twitter to get them thinking along the lines of new Web 2.0 communication tools. 

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