This link has been bookmarked by 45 people . It was first bookmarked on 10 Feb 2009, by Paul Gillin.
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21 Mar 11
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07 Feb 10
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Forget Micropayments -- Here's a Far Better Idea for Monetizing Content
While Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.
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19 Sep 09
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08 Jun 09
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10 Mar 09
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04 Mar 09
Newspaper Web Site Design - Steve Outing?s Stop the Presses provides online news publishing trends and analysis.
internet strategy Business journalism media newspapers money micropayments businessmodel kachingle
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03 Mar 09
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22 Feb 09
Jeff Kaplanit walls off content and makes it difficult to share with others and spread it around the Web
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21 Feb 09
Daniel SeitzWhile Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.
micropayments newspapers businessmodel money ideas free media publishing strategy journalism blog
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20 Feb 09
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18 Feb 09
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17 Feb 09
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16 Feb 09
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13 Feb 09
Joey BakerSteve Outing endorses Kachingle, a micro-payment service for websites with one distinct caveat: paying is still optional. The user decides on how much they want to pay for their news, and all the sites they visit take a cut of that money.
Seems like peopMedia&Journalism Journalism NewMedia BusinessModel Micropayments PaidContent Freemium
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Donica MensingWhile Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.
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12 Feb 09
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11 Feb 09
Massimo ScapiniYou're not listening, I can tell. Many people in the newspaper industry are already in full-fledged panic mode, and one of the recent responses has been a wave of calls to resurrect an online publishing business model that has not yet worked: micropayments.
Time magazine has even offered a cover story titled "How to Save Your Newspaper," by journalism all-star Walter Isaacson, singing the praises of news publishers getting paid for their online content at last, and touting micropayments as the best option. No More Free News! Another industry lion, Steven Brill, has similar advice for The New York Times and other newspapers. -
mediablogiKun mikromaksaminen ei toimi journalistisen sisällön maksamisesta verkossa, tässä toisenlainen idea, vapaaehtoiseen tippaukseen perustuva.
internet journalism mediabisnes media newspapers business strategy
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Richard Kendall"While Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle."
business newspapers journalism media news money strategy micropayments kachingle businessmodel
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Many people in the newspaper industry are already in full-fledged panic mode, and one of the recent responses has been a wave of calls to resurrect an online publishing business model that has not yet worked: micropayments.
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This approach hasn't worked. It won't work. Is completely counter to the nature of the Internet. It will hasten newspapers' death spiral.
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If the newspaper industry takes Isaacson's advice, then anyone who still works at newspapers should panic!
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The user must be given the option of whether to pay for a Web site's content (by financially supporting the site), or read it for free.
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Your once-powerful newspaper brand doesn't mean as much as it used to, and to get paid for newspaper content online, it must become part of a giant pool of content that's financially supported en masse.
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Think of it this way and you'll understand the core concept behind Kachingle: Just as online users currently pay an Internet provider $30 or more a month for their computers to access the Internet, and perhaps a monthly fee for all the music they want from a service like Rhapsody, they'll also pay a monthly fee for all the news and blog content on the Web.
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The next important point to grasp about the Kachingle model is that it allows individuals to financially support the online content providers that they like best.
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KISS -- keep it simple, stupid. Online publishers, including newspaper Web sites, are more likely to convince people to pay a monthly "Internet content fee" if everyone is in it together and there's one ubiquitous badge on every content site that an individual visits (which always remembers you). The publishers who make the most money will be those that produce the best content, and thus get the most people to support them via the Kachingle system. That should be to the advantage of newspaper Web sites' quality content, right?
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Florencia CoelhoSteve Outing citing Kachingle
business news businessmodel micropayments for:groitberg for:mperalta for:gdantur for:mariafdelcasal for:ivanadaime
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