This link has been bookmarked by 17 people . It was first bookmarked on 31 Jul 2008, by Rik Surace.
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24 Aug 10
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14 Sep 09
heather snowEmotions are inextricably a component of social communication. As humans, we share our emotional experiences as a way to express our individuality and maintain our relationship networks. In a Indiana University study (paywall), researchers pinpointed the
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16 Dec 08
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six primary emotions with a strong influence on viral referral behavior.
These are surprise, fear, sadness, joy, disgust and anger. In many cases, the more disruptive the message, the sooner it is shared
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26 Nov 08
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08 Nov 08
J. D. EbberlyViral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience.
People encounter specific data or ideas daily and pass it on to their friends and other people in their network. All things equal, one can say that information is shared more rapidly when the recipient has a strong emotional connection with the specific message. They adore it. They despise it. They are deeply puzzled by it. It makes them upset. It makes them happy.viral engagement communications emotionalengagement peertopeer branding DoshDosh Maki socialnetworking networks marketing
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08 Sep 08
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16 Aug 08
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People encounter specific data or ideas daily and pass it on to their friends and other people in their network. All things equal, one can say that information is shared more rapidly when the recipient has a strong emotional connection with the specific message. They adore it. They despise it. They are deeply puzzled by it. It makes them upset. It makes them happy.
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06 Aug 08
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30 Jul 08
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