This link has been bookmarked by 124 people . It was first bookmarked on 23 Apr 2006, by mushon.
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flashandrewFascinating article on the cultural and social forces interacting with Friendster and MySpace. Friendster put on too many restriction and MySpace did not, allowing MySpace to evolve in a way meaningful to its users. Very interesting analysis.
myspace friendster social socialsoftware Web2.0 community socialnetworking article culture design fashion ideas identity interesting internet life online social-networking socialnetworks software startup tech startups tips trends
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Frank McPhersonArticle on social networking and Myspace in particular. Good read on social implications.
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Lynette Webbvery interesting article all about differences between Friendster & Myspace
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Seb PaquetSocial technologies succeed when they fit into the social lives and practices of those who engage with the technology.
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Fogday StudiosA lot of folks have asked me "What went wrong with Friendster? Why is MySpace any different?" I guess i never directly answered that question, even though i've addressed the causes in other talks.
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alex de carvalhoExcellent article on drivers of Social Networks: "Social technologies succeed when they fit into the social lives and practices of those who engage with the technology."
analysis collaboration communications community content culture demographics design development identity inspiration network networking reference research social socialnetwork socialsoftware sociology strategy tagging trends web2.0
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29 Mar 06
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uper public
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uper public
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28 Mar 06
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27 Mar 06
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MySpace is in a different position, one far more harrowing. MySpace has grown so large that the needs, values and practices of its users are slamming into each other. It's facing the archetypical clashing of cultures. Yet, interestingly, most users are not that concerned - they're trying to figure out how to live in this super public. The challenge is that outsiders are panicking about a culture that they are not a part of. They want to kill the super public rather than support people in learning how to negotiate it. No one knows how to live in such a super public, but this structure is going to become increasingly a part of our lives. It is no wonder that youth want to figure it out. And it is critical that they do, especially since our physical worlds have become more segregated and walled off, partitioned by age, race, class, religion, values, etc.
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MySpace is in a different position, one far more harrowing. MySpace has grown so large that the needs, values and practices of its users are slamming into each other. It's facing the archetypical clashing of cultures. Yet, interestingly, most users are not that concerned - they're trying to figure out how to live in this super public. The challenge is that outsiders are panicking about a culture that they are not a part of. They want to kill the super public rather than support people in learning how to negotiate it. No one knows how to live in such a super public, but this structure is going to become increasingly a part of our lives. It is no wonder that youth want to figure it out. And it is critical that they do, especially since our physical worlds have become more segregated and walled off, partitioned by age, race, class, religion, values, etc.
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MySpace is in a different position, one far more harrowing. MySpace has grown so large that the needs, values and practices of its users are slamming into each other. It's facing the archetypical clashing of cultures. Yet, interestingly, most users are not that concerned - they're trying to figure out how to live in this super public. The challenge is that outsiders are panicking about a culture that they are not a part of. They want to kill the super public rather than support people in learning how to negotiate it. No one knows how to live in such a super public, but this structure is going to become increasingly a part of our lives. It is no wonder that youth want to figure it out. And it is critical that they do, especially since our physical worlds have become more segregated and walled off, partitioned by age, race, class, religion, values, etc.
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Christophe Ducampdanah boyd sur le déclin de friendster. et les questions sur Myspace qui se répand comme une traînée de poudre
A_traduire media social_software socialdesign socialnetworks socialsearch socialsoftware importdelicious
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26 Mar 06
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24 Mar 06
Alan LevineTo an outsider, Friendster and MySpace seem identical. But they are far from that. They are rooted in different cultural practices and values. People use them differently and they relate to them differently. If you want to understand the differences, you
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23 Mar 06
David CorkingAre some of these new networking sites more about 'coolness' than about features or content?
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It is not about technological perfection. Portability of identity doesn't matter. Easy-to-use interfaces don't matter. Visual coherence doesn't matter. Simple navigation doesn't matter. Bugs don't matter. Fancy new technologies don't matter. Simple personalization doesn't matter. Before you scream "but it does to me!" let me acknowledge that you're right. It does matter to you. The question is whether it matters to the masses. And it doesn't. Especially for teens. What's at stake here is what is called "subcultural capital" by academics. It is the kind of capital that anyone can get, if you are cool enough to know that it exists and cool enough to participate. It is a counterpart to "cultural capital" which is more like hegemonic capital. ...Learning all of the nooks and crannies in a complex system is exhilarating. Figuring out how to hack things, having the "inside knowledge" is fabu. ...MySpace is in trouble because of its size and rapid growth. As a result of this, there are so many conflicting practices that people are panicking. Even if your kid has a perfectly PG profile, the idea that s/he can hang with R-rated ones is flipping people out, even when the R-rated ones are perfectly normal in the context in which their created.
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22 Mar 06
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21 Mar 06
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Craig RettigThere is no single answer, but there are a lot of factors that must be considered. To an outsider, Friendster and MySpace seem identical. But they are far from that. They are rooted in different cultural practices and values. People use them differently a
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korantengDanah Boyd looks at a couple of communities and tries to distill a few patterns.
communities adoption technology social-software socialsoftware software BestPractices design
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Howard RheingoldTo an outsider, Friendster and MySpace seem identical. But they are far from that. They are rooted in different cultural practices and values. People use them differently and they relate to them differently. If you want to understand the differences, you
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To an outsider, Friendster and MySpace seem identical. But they are far from that. They are rooted in different cultural practices and values. People use them differently and they relate to them differently.
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MySpace did not try to force people's connecting practices into pre-existing ideas of what should be.
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Friendster was a new thing, full of interesting content that motivated people to surf and surf and surf. Surfing motivated people to post more interesting things. Games emerged. Games were squashed by the company. Surfing got super duper slow. Friendster became less novel and more restrictive and, thus, more lame.
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They jumped on MySpace, created all sorts of culture and profiles complete with massive amounts of media, and helped figure out how to hack the system to make the profiles more expressive. MySpace didn't stop them. As a result, the cultural enthusiasm was nurtured and it grew and grew and grew...
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Both Friendster and MySpace saw a drop in ages. Friendster squelched this fast because they saw themselves as a dating site. MySpace supported it with different features and a drop in age limit as they realized there was more to sites like this than dating.
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Youth and alienated populations are inclined to spend more time going through identity development processes because they are trying to "figure out who they are." Blogs and profiles are particularly supportive of this. Of course, blogs require having something to say while profiles let you write yourself into being via collage. People do grow out of ongoing identity production, but not for quite some time. (Hell, i still haven't.) Friendster tried to stop this, wanting people to be serious and fit into pre-defined checkboxes - to know who they are. MySpace let these groups run wild and these are the two populations who dominate MySpace - youth (14-24) and 20/30-somethings who participate actively in cultural development (from performance artists to clubgoers to sex divas to wannabee celebrities).
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Basically, MySpace evolved with its users, building a trusting relationship, figuring out how to meet their needs and cultural desires, providing them with features and really trying to give them what they were looking for. Friendster did not - it fought its users hand and foot, telling them how to behave.
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Online communities are more like nation-states than technological tools. There is a master behind the architecture, a master who controls the walls of the system and can wage war on her/his people at any point. People know this. They have to trust that the creators have their best intentions in mind. They invest a lot of time and energy into creating an identity in the system - they want to believe that it is worth it.
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Friendster killed off anyone who didn't conform to their standards, most notably Fakesters and those with more creative non-photorealistic profiles. When MySpace users didn't conform, they were supported and recognized for their contributions to evolving the system.
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Suggesting that formalized action and tangible benefits are the only path to success is hogwash.
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Even when there's no prescribed activity, people are doing things on these sites. They're hanging out. They're dancing in front of digital mirrors. They're patting their friends on their digital backs. They're increasing the strength of their relationships through sharing. They're consuming and producing cultural artifacts that position them within society. They're laughing, exploring and being entertained.
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Often, people don't need simplicity - they want to feel proud of themselves for figuring something out; they want to feel the joy of exploration. This is the difference between tasks that people are required to do and social life. Social life isn't about the easy way to do something - it's about making meaning out of practice, about finding your own way.
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MySpace might be a fad, but it will fade for different reasons than Friendster. Friendster has itself to blame - it never loved its users... it never treated them with respect, or learned to understand why they were there.
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The challenge is that outsiders are panicking about a culture that they are not a part of. They want to kill the super public rather than support people in learning how to negotiate it. No one knows how to live in such a super public, but this structure is going to become increasingly a part of our lives. It is no wonder that youth want to figure it out. And it is critical that they do, especially since our physical worlds have become more segregated and walled off, partitioned by age, race, class, religion, values, etc. Yet, it is the older generation that did that segregating and they're not really ready to face collapsed contexts at every turn or to learn how to engage with people who have very different values on a daily basis. Because of their position of power, outsiders are pushing the big red emergency button, screaming danger and creating a complete and utter moral panic. Welcome to a generational divide, where adults are unable to see the practices of their children on kids' terms.
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A huge part of the success of MySpace is an age and culture thing. Part of being an American teen is figuring out who you are, how you fit into society and culture, how social relations work, etc. Part of this process involves sharing cultural objects, hanging out and trying out different self-performances to find the one that feels "right" (think Goffman "faces"). There are plenty of adults who are doing this as well, but it is central to youth culture. Youth will always do this, using whatever medium is available to them.
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