This link has been bookmarked by 94 people . It was first bookmarked on 28 Apr 2008, by a77ila.
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03 Oct 11
web2write IdensenMEASUREMENTS
I’d measure my community manager on the following:
Responsiveness to communications (blog comments, emails, twitter messages and forum threads) less than 24 hours max.
Number of QUALITY blog posts read and shared via Google Reader.
Number of meaningful comments (more than a few words, on topic, pertinent to the space) on appropriate blogs, videos, and other media per month.
Overall quality of her Twitter stream ( maybe a 60/30/10 mix of industry-related / personal @ comments / and off-topic).
Engagement on our blog/community/network. (Number of subscribers, number of comments, number of links out to other blogs from our community site).
Number of quality blog posts and linking posts (probably a 40/60 split between original and linked, though some would argue for 30/70).
Eventually, number of links from other sites to our blogs and media.
SUCCESS OF THE PROJECT
I’d feel our community manager was a success if she accomplished the following through her efforts:
Empower the listening ability of our organization to our community’s needs and desires.
Build an awareness of our organization through non-marketing efforts, measured by favorable or at least non-negative mentions on other blogs, forums, and in Twitter.
Deliver a blog and/or media platform that’s useful to the community at large, and that grows in number of subscribers as well as engaged commenters.community socialmedia socialnetworking management web2.0 metrics delicious socialsoftware
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dolors reigI wonder how most organizations are handling the role of community manager. I'm curious where a community manager reports. Marketing? HR? Customer service? I
community communitymanager socialmedia socialmedia100 socialnetworks twine
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Yvette FerrySo, you want to manage a community? Here are some of the best guidelines around. "My strategy for a community manager would be to accomplish the following: develop an awareness center for our industry (so we can listen and know what the community at lar
authenticity blogging blogreports brandmonitoring ChrisBrogan ChrisBrogan.com corporatecommunication costofsocialmedia customerservice humanresources marketing newmedia relationshipmanagement reputationmanagement socialmedia socialnetworking 2008
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Parul MallickI wonder how most organizations are handling the role of community manager. I'm curious where a community manager reports. Marketing? HR? Customer service? I
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Erik JonkerNice description of what a "community manager" should do.
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E. Alana Jamesgreat blog on managing an online community
blogs community learning2.0 social_network socialnetworking web2.0
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09 May 08
Jen HarrisGREAT article to justify an online specialist &/or community manager. The first step is to not only find this person, but convince others that their position is part of the marketing mix...because we don't realize it but, there are SO many companies who just don't get the value of someone being "out there" full time for a company.
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07 May 08
Sheryl Nussbaum-BeachI wonder how most organizations are handling the role of community manager. I'm curious where a community manager reports. Marketing? HR? Customer service? I
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Ian WilkerBrogan writes a job description for the community manager role -- and I can't think of 5 other people who've worked the role with the vigor and success he's made of it. "When E.F. Hutton speaks, people listen...."
communitymanager socialweb roi onlinecommunities socialmediameasurement community communitymanagement
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