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saved by16 people, first byMike Fruchter on 2008-07-15, last byHerb H on 2008-08-15

  • 50 Ways Marketers Can use Social Media to Improve Their Marketing
  • Create informational podcasts about a product’s overall space, not just the product.
  • Couple your email newsletter content with additional website content on a blog for improved commenting.
  • Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.