This link has been bookmarked by 41 people . It was first bookmarked on 27 Jan 2008, by lucite.
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03 Mar 11
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27 Apr 10
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07 Jul 08
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26 Jun 08
taurtle10 great tips on how to present like a pro. OK I'm not a big fan of Apple but you have to admit Steve Jobs is good at what he does
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21 Jun 08
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09 Mar 08
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14 Feb 08
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13 Feb 08
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Create visual slides. While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image. For example, his phrase "The first thing I want to talk to you about today…" was accompanied by a slide with the numeral 1.
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Give 'em a show. A Jobs presentation has ebbs and flows, themes and transitions.
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Don't sweat the small stuff. Despite your best preparation, something might go wrong as it did during the keynote. Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear. It never did. Jobs smiled and said, "Well, I guess Flickr isn't serving up the photos today."
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Sell the benefit. While most presenters promote product features, Jobs sells benefits.
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Rehearse, rehearse, rehearse. Steve Jobs cannot pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal.
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07 Feb 08
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04 Feb 08
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02 Feb 08
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31 Jan 08
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30 Jan 08
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28 Jan 08
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6. Create visual slides. While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image. For example, his phrase "The first thing I want to talk to you about today…" was accompanied by a slide with the numeral 1. That's it. Just the number.
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Inspiring presenters are short on bullet points and big on graphics.
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7. Give 'em a show. A Jobs presentation has ebbs and flows, themes and transitions. Since he's giving his audience a show instead of simply delivering information, Jobs includes video clips, demonstrations, and guests he shares the stage with.
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Enhance your presentations by incorporating multimedia, product demonstrations, or giving others the chance to say a few words.
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8. Don't sweat the small stuff. Despite your best preparation, something might go wrong as it did during the keynote. Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear.
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Few will remember a glitch unless you call attention to it.
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Don't sweat minor mishaps. Have fun. >
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9. Sell the benefit. While most presenters promote product features, Jobs sells benefits.
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Your listeners are always asking themselves, "What's in it for me?" Answer the question. Don't make them guess. Clearly state the benefit of every service, feature, or product.
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10. Rehearse, rehearse, rehearse. Steve Jobs cannot pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal. I have spoken to people within Apple who tell me that Jobs rehearses the entire presentation aloud for many hours.
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The entire presentation was coordinated. A Steve Jobs presentation looks effortless because it is well-rehearsed.
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Jobs drew cheers by opening a manila interoffice envelope and holding the laptop for everyone to see. What is the one memorable moment of your presentation? Identify it ahead of time and build up to it.
6. Create visual slides. While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image. For example, his phrase "The first thing I want to talk to you about today…" was accompanied by a slide with the numeral 1. That's it. Just the number. When Jobs discussed a specific product like the iPhone, the audience saw a slide with an image of the product. When text was introduced, it was often revealed as short sentences (three or four words) to the right of the image. Sometimes, there were no images at all on the slide but a sentence that Jobs had delivered such as "There is something in the air." There is a trend in public speaking to paint a picture for audiences by creating more visual graphics. Inspiring presenters are short on bullet points and big on graphics.
7. Give 'em a show. A Jobs presentation has ebbs and flows, themes and transitions. Since he's giving his audience a show instead of simply delivering information, Jobs includes video clips, demonstrations, and guests he shares the stage with. In his latest keynote, the audience heard from Jim Gianopulos, CEO and chairman of Fox Filmed Entertainment, and Paul Otellini, CEO of Intel ((INTC). Enhance your presentations by incorporating multimedia, product demonstrations, or giving others the chance to say a few words.
8. Don't sweat the small stuff. Despite your best preparation, something might go wrong as it did during the keynote. Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear. It never did. Jobs smiled and said, "Well, I guess Flickr isn't serving up the photos today." He then recapped the new features he had just introduced. That's it. It was no big deal. I have seen presenters get flustered over minor glitches. Don't sweat minor mishaps. Have fun. Few will remember a glitch unless you call attention to it.
9. Sell the benefit. While most presenters promote product features, Jobs sells benefits. When introducing iTunes movie rentals, Jobs said, "We think there is a better way to deliver movie content to our customers." Jobs explained the benefit by saying, "We've never offered a rental model in music because people want to own their music. You listen to your favorite song thousands of times in your life. But most of us watch movies once, maybe a few times. And renting is a great way to do it. It's less expensive, doesn't take up space on our hard drive…" Your listeners are always asking themselves, "What's in it for me?" Answer the question. Don't make them guess. Clearly state the benefit of every service, feature, or product.
10. Rehearse, rehearse, rehearse. Steve Jobs cannot pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal. I have spoken to people within Apple who tell me that Jobs rehearses the entire presentation aloud for many hours. Nothing is taken for granted. You can see he rehearsed the Macworld presentation because his words were often perfectly synchronized with the images and text on the slides. When Jobs was showing examples of the films that are available on the new iTunes movie rental service, one poster of a particular film appeared at the exact moment he began to talk about it. The entire presentation was coordinated. A Steve Jobs presentation looks effortless because it is well-rehearsed.
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27 Jan 08
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Create visual slides
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There is very little text on a Steve Jobs slide.
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While most presenters promote product features, Jobs sells benefits.
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26 Jan 08
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kglme0903sIFR is meant to replace short passages of plain browser text with text rendered in your typeface of choice
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25 Jan 08
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