This link has been bookmarked by 27 people . It was first bookmarked on 17 Jun 2009, by Bertrand Duperrin.
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will be the demise of those businesses because of the downward pressure on prices.
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The current
have forced all of us to do more with less. -
Harnessing the Crowd Some might think once the global financial crisis has come to an end these marketplaces will dwindle as people go back to work. -
evolve further, supplying a more efficient and creative way for companies to engage with and harness the crowd for help
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the increasing complexity of problems has caused a rise in mass collaboration.
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Customers
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expect the ability to co-create and lead innovation, and their volubility has forced companies to devise creative solutions to be competitive in a new bottom-up age
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seriously depress wages for anyone pursuing a career in advertising, graphic design, and industrial design.
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arger issue that other industries, including journalism and photography, are grappling with as well
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the biggest question is how it will affect business writ large.
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Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies—and for business in general?
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Leila OlivaA soured economy has prompted a boom in crowdsourcing, but this is a creative, efficient trend that will outlast the recession
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Bertrand DuperrinSome have predicted that crowdsourcing is the future of the marketing, advertising, and industrial design industries. The phenomenon, they argue, will accelerate creativity across a larger network.
Others, meanwhile, have predicted this practice of opening up a task to the public instead of keeping it in-house or using a contractor will be the demise of those businesses because of the downward pressure on prices. If LG crowdsources a new cell phone design on CrowdSpring for $20,000, as it did recently, what happens to the old model of paying a design firm millions of dollars for the same project?
So which is it? Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies—and for business in general? -
16 Jun 09
Jorge BarbaA soured economy has prompted a boom in crowdsourcing, but this is a creative, efficient trend that will outlast the recession
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