First of all, let me recap some of the key fundamentals of Enterprise 2.0 - social networking with friends, colleagues and business partners, collaboration on job specific tasks (possibly on the same platform), sharing and trusting people in the network. So what are the potential problems people might face?
The problem of work life balance comes into play. Without control, for example, someone might be responding to emails on their honeymoon because a server crash and he saw a SOS on the wiki. We can’t be working all the time. We need to know when to stop.
Sharing - free rider problem will always be a problem. “Free riders” are those who consume more than their fair share of a resource, or shoulder less than a fair share of the costs of its production.
Trust - when one join a social community and put trust in their network, its like opening the front door of your house to the people in the neighbourhood.
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