This link has been bookmarked by 4 people . It was first bookmarked on 16 Nov 2008, by someone privately.
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17 Nov 08
Andy BrudtkuhlBut one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.
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Martin @web-strat.netVery interesting post about potentially interesting businessmodels behind online yellowpages, and about Google's position and chances in the market
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Which messenger bag should I get for a 15" macbook pro?
The answer was Crumpler of course and I went to Google and did a search on "crumpler nyc". Then I found the Crumpler store in my neighborhood and clicked on the link. I got a page that looks like this:
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1) a user friendly URL:
not this - [http://maps.google.com/maps?ie=UTF-8&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&q=crumpler+nyc&fb=1&view=text&latlng=5061625533362562256&sa=X&oi=local_result&resnum=5&ct=result]
something like this - [http://maps.google.com/crumpler/manhattan/westvillage]
2) the ability to domain map the page - talk about taking ownership of a page. If Google allowed local merchants to domain map these merchant pages with their own URLs, that would be a huge step in the right direction.
3) the ability to skin the page or at least do some simple branding on it.
4) let the merchant take over the "overview" and "details" tabs and enter their own content in them.
5) calls to action: email, click to call, buy online, etc. Google can power some of these services themselves and allow merchants to enter their own call to actions.
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