This link has been bookmarked by 10 people . It was first bookmarked on 16 Dec 2008, by Frederik Van Zande.
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20 Jul 09
Chris BlocherThe mission of Content Strategy. Everyone knows content is fundamental. You’ve also heard this about content: it’s complicated, it’s messy, and, it’s someone else’s problem.
Our wider profession has tried to take on the challenges of content. Information architecture has given us a grammar for presentation and organization. Visual design has helped users feel like readers, retaining the familiar look of print culture standbys: newspapers and magazines. Search engine optimization has delivered new strategies for content discovery, for serving audiences and finding new ones. As emerging technologies have become mainstream, technical architects have made the complex functional. -
10 Jul 09
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11 Mar 09
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08 Jan 09
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29 Dec 08
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21 Dec 08
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Content Analyst as Content Strategist
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Content Analyst as Content Strategist
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Content Analyst as Content Strategist
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Content Analyst as Content Strategist
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Content Analyst as Content Strategist
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The most prevalent content strategist working today has a background in library or information sciences. She functions most comfortably at the level of content as data, not copy (see above) nor product (see below). With a focus on metadata, taxonomy, the semantic web, and search engine optimization (SEO), the content analyst thrives in sifting large data sets, providing strategies to corral, deploy, and manage the content in an orderly or seductive fashion.
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The most prevalent content strategist working today has a background in library or information sciences. She functions most comfortably at the level of content as data, not copy (see above) nor product (see below). With a focus on metadata, taxonomy, the semantic web, and search engine optimization (SEO), the content analyst thrives in sifting large data sets, providing strategies to corral, deploy, and manage the content in an orderly or seductive fashion.
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The most prevalent content strategist working today has a background in library or information sciences. She functions most comfortably at the level of content as data, not copy (see above) nor product (see below). With a focus on metadata, taxonomy, the semantic web, and search engine optimization (SEO), the content analyst thrives in sifting large data sets, providing strategies to corral, deploy, and manage the content in an orderly or seductive fashion.
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The most prevalent content strategist working today has a background in library or information sciences. She functions most comfortably at the level of content as data, not copy (see above) nor product (see below). With a focus on metadata, taxonomy, the semantic web, and search engine optimization (SEO), the content analyst thrives in sifting large data sets, providing strategies to corral, deploy, and manage the content in an orderly or seductive fashion.
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The most prevalent content strategist working today has a background in library or information sciences. She functions most comfortably at the level of content as data, not copy (see above) nor product (see below). With a focus on metadata, taxonomy, the semantic web, and search engine optimization (SEO), the content analyst thrives in sifting large data sets, providing strategies to corral, deploy, and manage the content in an orderly or seductive fashion.
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17 Dec 08
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16 Dec 08
Frederik Van ZandeTo those of us who work daily and intimately with words, the phrase “lorem ipsum” sounds out a special kind of death.
Lorem ipsum, that loyal chum of designers, is the placeholder signaling text-goes-here the world around. Text goes here, that is, in this ominous black box. It works, after a fashion: it gives us a valuable feel for the contours of a webpage, providing an undifferentiated pour of words down a page’s columns. It also distills copy down to an ornament, making decorations of our content assets and all but insisting the content will sort itself.content strategy content copywriting content plan user experience design
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