Key Question
This link has been bookmarked by 36 people . It was first bookmarked on 23 May 2008, by Adam Bohannon.
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25 Aug 11
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increasing design complexity,
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learned that men and women continued to classify domestic products based on stereotypical gendered spaces of male equals outside/garage, and female equals inside.
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University of Illinois at Chicago where I teach, I train designers on anthropological theories and research methodologies
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Design anthropology does not place separate emphasis on values, or design, or experience, which are the domains of philosophy, academic design research, and psychology, respectively. Rather, design anthropology focuses on the interconnecting threads among all three, requiring hybrid practices.
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- The nature-nurture problem (ex. Is it biology or environment that causes humans to respond to something in a particular way?)
- The evolution problem (ex. How do things expand and change over time?)
- The internal-external problem (ex. What are the ways in which behaviors are influenced by values or environmental conditions?)
- The social facts or emergent properties problem (ex. How are people influenced by social forces that emerge from the interaction of humans, but which transcend individuals?)
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sometimes is closer to archaeology
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It explores a wide range of interests related to design practice: how interfaces can be developed based on values of shared learning versus individual study; how the adoption of technologies can lead to greater social equality and inequalities over time; and how not just the words but the meanings behind words change as you design for one culture versus another.
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18 Feb 11
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06 Feb 11
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14 May 10
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16 Apr 10
Agatha K. This "humanness" can range from how humans control the environment through tools (homo faber); how high-heeled shoes affect natural ways of walking; to moral issues of how participation in the design process empowers marginalized communities. In this sp
article design antropology ethnography socialnetworking research
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14 Apr 10
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07 Apr 10
Mads BødkerDesigners primarily concern themselves with how to create a "successful" communication, product, or experience. But with the past 10 years of globalization, digitalization, and ever increasing design complexity, designers have come to realize that to answ
design research anthropology ethnography ux resources theory sociology
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19 Nov 09
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01 Sep 09
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23 Feb 09
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13 Jan 09
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Design anthropology is an interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human (e.g., human nature).
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05 Aug 08
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31 Jul 08
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29 Jul 08
Danyelle HenningtonDesigners primarily concern themselves with how to create a "successful" communication, product, or experience. But with the past 10 years of globalization, digitalization, and ever increasing design complexity, designers have come to realize that to answer the question of design "success" requires that they answer that question of how the processes and artifacts of design help define what it means to be human. This "humanness" can range from how humans control the environment through tools (homo faber); how high-heeled shoes affect natural ways of walking; to moral issues of how participation in the design process empowers marginalized communities. In this space, the practice and theory of design anthropology has emerged.
Design anthropology is an interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human (e.g., human nature). It is more than lists of user requirements in a design brief, which makes it different from contextual inquiry, some forms of design research, and qualitative focus groups. Design anthropology offers challenges to existing ideas about human experiences and values. -
12 Jul 08
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09 Jun 08
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to answer the question of design "success" requires that they answer that question of how the processes and artifacts of design help define what it means to be human. This "humanness" can range from how humans control the environment through tools (homo faber); how high-heeled shoes affect natural ways of walking; to moral issues of how participation in the design process empowers marginalized communities. In this space, the practice and theory of design anthropology has emerged.
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standard card sorting exercise, but I also did research into how humans classify information
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The focus of design anthropology is on connecting the process of design to the meanings and functions designed artifacts have for people.
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Design anthropology does not place separate emphasis on values, or design, or experience, which are the domains of philosophy, academic design research, and psychology, respectively. Rather, design anthropology focuses on the interconnecting threads among all three, requiring hybrid practices. The outcomes of design anthropology include statements providing some deeper understanding of human nature as well as designed communications, products, and experiences.
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- The nature-nurture problem (ex. Is it biology or environment that causes humans to respond to something in a particular way?)
- The evolution problem (ex. How do things expand and change over time?)
- The internal-external problem (ex. What are the ways in which behaviors are influenced by values or environmental conditions?)
- The social facts or emergent properties problem (ex. How are people influenced by social forces that emerge from the interaction of humans, but which transcend individuals?)
four problem areas of anthropology:
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One of their main insights was that Chinese parents viewed the computer as a distraction from their children learning Mandarin for school, which was an answer to the nurture question. But also, as part of their design process, Intel would have tested how adults and children interact with the hard and software features of the PC. The result was a physical lock-and-key mechanism that, from across the room, could alert Chinese parents to when the PC was being used in an "open mode," which allowed for surfing the web of playing games, versus in an "education mode," which restricted their child to schoolwork.
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How do designed communications, artifacts, and experiences spread, change, or grow over time? The evolution problem requires longitudinal approaches that explore the relationships among artifacts, time, and place. Methodologically, these can take the form of multi-year studies within a region and/or the creation of image databases that can be re-mined over time.
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early discovery and later design phases were structured to contribute general statements about how design translates values of democracy, transparency, accountability, and efficiency into tangible experiences. Something as simple as providing graphical illustrations to explain the voting method on a ballot can make someone with low literacy feel like the government is being more transparent about the process, which increases his or her voting confidence.
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The emergent properties problem frames the majority of design anthropology projects, because it tends to lead product and service innovations.
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Add Sticky Notebetter understand how the social forces of digitalization and globalization influenced people's behaviors
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So the approach of "living with people" and observing, interviewing, participating in activities, and giving them prototypes to play with might provide some insight into new ways in which people are relating to artifacts and to each other.
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act[s] as an emissary for people like the barber or the shoe-shop owner's wife, enlightening the company through written reports and PowerPoint presentations on how they live and what they're likely to need from a cellphone, allowing that to inform its design.
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The outcomes of design anthropology include statements providing some deeper understanding of human nature as well as designed communications, products, and experiences.
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04 Jun 08
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26 May 08
Sergio MoraBut with the past 10 years of globalization, digitalization, and ever increasing design complexity, designers have come to realize that to answer the question of design "success" requires that they answer that question of how the processes and artifacts
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25 May 08
Sheryl A. McCoytoday, online media design must think of all aspects of presentation, including artifacts; interactive must
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Design anthropology is an interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human (e.g., human nature).
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In the course of conducting the card sort, I learned that men and women continued to classify domestic products based on stereotypical gendered spaces of male equals outside/garage, and female equals inside.
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in spite of their lived gendered roles where the women where the heavy power-tool users and the men used blenders to make smoothies for the kids.
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fact that the classification of consumer products lagged behind contemporary gender roles had strategic implication for how the client should and should not arrange the website site or retail spaces.
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Anthropology is engaged with issues of the global flows of people and goods, human rights and social justice, global feminism, technology adoption, the social effects of the environmental degradation, and local sustainability practices—all issues that have become important to designers.
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I also work with anthropologists to learn and understand the theories and processes of designing.
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design anthropology's intentions are to create hybrid practices and practitioners.
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focus of design anthropology is on connecting the process of design to the meanings and functions designed artifacts have for people.
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often go beyond obvious attributes.
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emphasis on values, or design, or experience, which are the domains of philosophy, academic design research, and psychology, respectively. Rather, design anthropology focuses on the interconnecting threads among all three, requiring hybrid practices.
-
social facts or emergent properties problem (ex. How are people influenced by social forces that emerge from the interaction of humans, but which transcend individuals?)
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The result was a physical lock-and-key mechanism that, from across the room, could alert Chinese parents to when the PC was being used in an "open mode," which allowed for surfing the web of playing games, versus in an "education mode," which restricted their child to schoolwork.
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How do designed communications, artifacts, and experiences spread, change, or grow over time?
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requires longitudinal approaches that explore the relationships among artifacts, time, and place.
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create image databases that allow researchers to re-mine categorized visual data of designed artifacts.
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design anthropology is not always ethnographic, but sometimes is closer to archaeology, where the focus is completely on the material remains of the consumer products without asking about their meanings to owners.
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"How is it that the things inside our collective heads or outside in the world drive us to behave in a particular way?"
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The work of Jan Chipchase for Nokia, recently profiled in the New York Times, exemplifies some of the best work addressing the emergent properties problem in design anthropology.
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Design anthropology does not place separate emphasis on values, or design, or experience, which are the domains of philosophy, academic design research, and psychology, respectively.
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23 May 08
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nicolas nova"outcomes of design anthropology include statements providing some deeper understanding of human nature as well as designed communications, products, and experiences."
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22 May 08
Public Stiky Notes
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