This link has been bookmarked by 68 people . It was first bookmarked on 23 Aug 2008, by someone privately.
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Tim Lossen"I'll call this technique the Gmail Launch, since it's based on what Gmail did. Gmail is probably one of the biggest Web 2.0 success stories, so there's an argument in its favor right there. Here's how it works: 1. Have users from day one."
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Derek CarterWhy you shouldn't do a "Hollywood Launch" with your product.
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25 Aug 08
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Tristan RivoallanIf all this works -- if random people are actually happy with your product and you're ready to grow even larger -- then you can start building buzz and getting press and blog attention. The best way to do this is to have some kind of news hook -- some gimmick or controversial thing that everyone will want to talk about. (With reddit, the big thing was that we switched from Lisp to Python, which was discussed endlessly in the Lisp and Python communities and gave us our first big userbase.)
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24 Aug 08
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Your software isn't being released in theaters, it's available over the Web. You don't have to worry about the theater no longer showing after week one; you can keep pushing it for years, growing your userbase.
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23 Aug 08
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22 Aug 08
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KurtHow to build an online software product, and why Hollywood-style big launches are a bad idea.
marketing projectspaces productmanagement techbuzz f1ssmith for:jalefkowit
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