How To Launch Software (Aaron Swartz's Raw Thought) - The Diigo Meta page

• 11 Sep 08
  

  Mike Barone

  softwareindustry softwareengineering business toread productmanagement startups entrepreneurship from:del.icio.us

• 31 Aug 08
  

  Jan Gondol

  toread

• 28 Aug 08
  

  Hal Sk

  swartz text launch

• 

  kobusb

  programming development startups web2.0 launch

• 27 Aug 08
  

  Alexandre Enkerli
• 25 Aug 08
  

  lucite

  startup

• 

  Tristan Rivoallan

  If all this works -- if random people are actually happy with your product and you're ready to grow even larger -- then you can start building buzz and getting press and blog attention. The best way to do this is to have some kind of news hook -- some gimmick or controversial thing that everyone will want to talk about. (With reddit, the big thing was that we switched from Lisp to Python, which was discussed endlessly in the Lisp and Python communities and gave us our first big userbase.)

  dev clevermarks

• 24 Aug 08
  

  Joel Liu

  web2.0 marketing PR

• 

  Turker K

  The basic idea behind the Hollywood Launch is simple: you release a few hints about your product to build buzz, slowly revealing more and more until the big day, when you throw open the doors and people flood your site, sent there by all the blog coverage and email alerts.

  software article

• 

  Olifante *
  • Your software isn't being released in theaters, it's available over the Web. You don't have to worry about the theater no longer showing after week one; you can keep pushing it for years, growing your userbase.
• 23 Aug 08
  

  Tien Nguyen
• 

  Denis De Mesmaeker

  users software lunch projectmanagement programming hollywoodlaunch hollywood

• 

  Ed H Chi

  launch software startup strategy howto beta advice

• 22 Aug 08
  

  Adrian Bengtson

  General

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