This link has been bookmarked by 43 people . It was first bookmarked on 30 Jan 2007, by mark grabe.
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when my grandparents and their grandchildren both are doing whatever is under discussion -- the rise of consumer-powered media platforms has all the hallmarks of being something that's not only here to stay
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Wikipedia of course has the most easily accessible definition of social media, describing it as "online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs."
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Harold JarcheInformal learning on the Web is basically the use of social media for learning purposes.
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Alan LevineAnd since communication is essentially free over computer networks today, combining an architecture of participation powered by network effects makes social media platforms almost certainly the most powerful form of media yet created.
media social hznmc hz07 socialnetworking user_content macarthurseries
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kanterWhile some will dispute what mainstream is defined as exactly
-- with my own personal favorite being when my grandparents and their
grandchildren both are doing whatever is under discussion -- the rise of
consumer-powered media platforms has all theblogs socialmedia 2ndwave socialsoftware trends web2.0 socialnetwork nptech linkblog
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30 Jan 07
Janos FodorThe key here is that people are the ones that use and control these tools and platforms instead of organizations and large institutions.
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- Communication in the form of conversation, not monologue. This implies that social media must facilitate two-way discussion, discourse, and debate with little or no moderation or censorship. In other words, the increasingly ubiquitious comments section of your local blog or media sharing site is NOT optional and must be open to everyone.
- Participants in social media are people, not organizations. Third-person voice is discouraged and the source of ideas and participation is clearly identified and associated with the individuals that contributed them. Anonymity is also discouraged but permissible in some very limited situations.
- Honesty and transparency are core values. Spin and attempting to control, manipulate, or even spam the conversation are thoroughly discouraged. Social media is an often painfully candid forum and traditional organizations -- which aren't part of the conversation other than through their people -- will often have a hard time adjusting to this.
- It's all about pull, not push. Like McKinsey & Company noted a year ago or so , push-based systems, of which one-way marketing and advertising and command-and-control management are typical examples are no where near as efficient as pull systems where people bring to them the content and relationships that they want, instead of having them forced on themselves. Far from being a management theory, much of what we see in Web 2.0 shows the power of pull-based systems with extremely large audiences. As you shape a social media community, understanding how to make embrace pull instead of push is one of the core techniques. In social media, people are in control of their conversations, not the pushers.
- Distribution instead of centralization. One often overlooked aspect of social media is the fact that the interlocutors are so many and varied. Gone are the biases that inevitably creep into information when only a few organizations control the creation and distribution of information. Social media is highly distributed and made up of tens of millions of voices making it far more textured, rich, and heterogeneous than old media could ever be (or want to be). Encouraging conversations on the vast edges of our networks, rather than in the middle, is what this point is all about.
Defining Social Media: Some Ground Rules
(as we understand them circa January 2007)The rise of social media platforms within businesses, often dubbed Enterprise 2.0
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