Social Media Goes Mainstream (Dion Hinchcliffe's Web 2.0 Blog) - The Diigo Meta page

• 10 May 09
  

  Stephan Ridgway

  web2.0 socialsoftware socialmedia enterprise2.0

• 20 Apr 08
  

  Chris Heuer

  web2.0 socialmedia pr2.0 media enterprise2.0 blog smp whatissocialmedia

• 26 Mar 08
  

  Kyle Brumbaugh

  blogs communication journalism media social socialmedia socialnetworking socialsoftware trends web2.0

• 26 Feb 08
  

  Michael Zheng

  . blogs conversation definition enterprise2.0 list media rules socialmedia socialsoftware web2.0 wikis

• 19 Jun 07
  

  jimsang

  imported delicious media social

• 02 May 07
  

  Will Rice

  web2.0 citizenjournalism media2.0 social media WCIT-Media

• 28 Apr 07
  

  Eldis Community

  imported idsnewmedia import:23_03_11

• 26 Apr 07
  

  Daniel Calladine

  The key here is that people are the ones that use and control these tools and platforms instead of organizations and large institutions. - Via Stefan

  web2.0 blogs video rss future

• 12 Apr 07
  

  Hochan Choi

  미디어 소셜미디어

• 28 Mar 07
  

  Michael Gambale
• 25 Mar 07
  

  Jason Bao

  bs web2.0

  • when my grandparents and their grandchildren both are doing whatever is under discussion -- the rise of consumer-powered media platforms has all the hallmarks of being something that's not only here to stay
  • Wikipedia of course has the most easily accessible definition of social media, describing it as "online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs."
• 23 Mar 07
  

  amyoliver85
• 16 Mar 07
  

  Elsie P

  web2.0 public_services

• 26 Feb 07
  

  Mark Greenfield

  blogs social trends

• 09 Feb 07
  

  Donna DesRoches

  We web2.0

• 06 Feb 07
  

  Sue Maberry

  socialsoftware web2.0 socialmedia

• 05 Feb 07
  

  The current state of Social Media and it's challenges.

  future review soso web20 imported1s

• 04 Feb 07
  

  John Eckman

  socialmedia

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  Harold Jarche

  Informal learning on the Web is basically the use of social media for learning purposes.

  informl

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  drdxenakis

  web2.0 media socialmedia trends onlinejournalism citizenjournalism

• 

  Kevin Lim

  Dion Hinchcliffe produces another infogram showing the ecology of social media with mainstream media, which also attempts a definition of social media.

  infoporn web2.0 media

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  bartb

  web2.0

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  midmarketplace_

  bl imported web_2.0

• 03 Feb 07
  

  Elizabeth Clark

  web2.0 trends socialmedia

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  Nick Hortovanyi

  via:aqualung blogs Web2.0 socialmedia for:powens

• 02 Feb 07
  

  ironpark

  web2.0 media social socialmedia

• 01 Feb 07
  

  swwsman

  web2.0 media social

• 

  Alan Levine

  And since communication is essentially free over computer networks today, combining an architecture of participation powered by network effects makes social media platforms almost certainly the most powerful form of media yet created.

  media social hznmc hz07 socialnetworking user_content macarthurseries

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  kanter

  While some will dispute what mainstream is defined as exactly
  -- with my own personal favorite being when my grandparents and their
  grandchildren both are doing whatever is under discussion -- the rise of
  consumer-powered media platforms has all the

  blogs socialmedia 2ndwave socialsoftware trends web2.0 socialnetwork nptech linkblog

• 30 Jan 07
  

  Janos Fodor

  The key here is that people are the ones that use and control these tools and platforms instead of organizations and large institutions.

  web2 media socialsoftware

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  Jari Laru

  social web2.0 trends

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  mark grabe

  imported no_tag

  • Defining Social Media: Some Ground Rules
    (as we understand them circa January 2007)
    

    1. Communication in the form of conversation, not monologue.  This implies that social media must facilitate two-way discussion, discourse, and debate with little or no moderation or censorship.  In other words, the increasingly ubiquitious comments section of your local blog or media sharing site is NOT optional and must be open to everyone.
    2. Participants in social media are people, not organizations.  Third-person voice is discouraged and the source of ideas and participation is clearly identified and associated with the individuals that contributed them.  Anonymity is also discouraged but permissible in some very limited situations.
       
    3. Honesty and transparency are core values.  Spin and attempting to control, manipulate, or even spam the conversation are thoroughly discouraged.  Social media is an often painfully candid forum and traditional organizations -- which aren't part of the conversation other than through their people -- will often have a hard time adjusting to this.
    4. It's all about pull, not push.  Like McKinsey & Company noted a year ago or so , push-based systems, of which one-way marketing and advertising and command-and-control management are typical examples are no where near as efficient as pull systems where people bring to them the content and relationships that they want, instead of having them forced on themselves.  Far from being a management theory, much of what we see in Web 2.0 shows the power of pull-based systems with extremely large audiences.  As you shape a social media community, understanding how to make embrace pull instead of push is one of the core techniques.  In social media, people are in control of their conversations, not the pushers.
    5. Distribution instead of centralization.  One often overlooked aspect of social media is the fact that the interlocutors are so many and varied.  Gone are the biases that inevitably creep into information when only a few organizations control the creation and distribution of information.  Social media is highly distributed and made up of tens of millions of voices making it far more textured, rich, and heterogeneous than old media could ever be (or want to be).  Encouraging conversations on the vast edges of our networks, rather than in the middle, is what this point is all about.

    The rise of social media platforms within businesses, often dubbed Enterprise 2.0
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  Steinar Carlsen

  web2.0 socialmedia

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