Product Development 2.0 [Dion Hinchcliffe's Web 2.0 Blog] - The Diigo Meta page

• 07 Feb 09
  

  Workcolab .
• 31 May 08
  

  Mahmoud H

  Product Development

• 

  Chuck Brands
• 22 Mar 08
  

  cdetrio da juggaer

  business industry vision

  • The Move to Product Development 2.0

    	Product Development 1.0	Product Development 2.0
    Primary Customer Interaction Channel:	Telephone, Mail, Face-to-Face, One Way Media (Print, TV, Radio, etc.), e-mail	World Wide Web, e-mail, IM
    Source of Innovation:	Organizations	Customers
    Innovation Cycle:	Months, Years	Minutes, Hours, Days, Weeks
    Content Creators:	Internal Producers	External Producers
    Feedback Mechanisms:	Market research, satisfaction surveys, complaints, focus groups	Analytics, online requests, user contributed changes
    Customer Engagement Style:	Controlled, well-defined process	Spontaneous and chaotic
    Product Development Process:	Upfront design	Less upfront, much more emergent
    Product Architecture:	Closed, not designed for easy extension or reuse by others; walled garden	Open, very easy to extend, refine, change and add on to, ecosystem friendly, designed (and legal) for widespread remixing and mashups
    Product Development Culture:	Hierarchical, centralized, Not Invented Here, somewhat collaborative, expert-driven	Egalitarian, decentralized, remix instead of reinvent, highly collaborative, Wisdom of Crowds
    Product Testing:	Internal, dedicated test groups, hand-picked select customers	Users as testers

  • Customer Support:
    Customer Service
    User Community
    Product Promotion:
    One-Way Marketing and Advertising
    Viral propagation, explicit leveraging of network effects, word of mouth, user generated and other two-way advertising Business Model:
    Product Sales, Customer Service and Support Fees, Service Access Charges, Servicing High Demand Products
    Advertising, Subscriptions, Product Sales, Servicing All Product Niches (The Long Tail), Unintended Uses
    Customer Relationship:
    External Buyer (Consumer)Partner and -- increasingly remunerated -- Supplier (Consumers as Producers )
    Product Ownership:
    Institution, particularly executive management and shareholders Entire User Community
    Partnering Process:
    Formal, explicit, infrequent, mediated Ad hoc, thousands of partners online, disintermediated
    Product Development and Integration Tools: Heavyweight, formal, complex, expensive, time-consuming, enterprise-oriented
    Lightweight, informal, simple, free, fast, consumer-oriented Competitive Advantage:
    Superior products, legal barriers to entry (IP protections), brand name advantage, price, popularity, distribution channel agreements #1 or #2 market leader, leveraging crowdsourcing effectively, mass customization, control over hard-to-create data, end-user sense of ownership, popularity, cost-effective customer self-service, audience size, best-of-breed architectures of participation
• 03 Jan 08
  

  airesearch
• 20 Dec 07
  

  Charlie Crawford

  web2.0

• 03 Oct 07
  

  Rotkapchen .

  [see particularly the yellow chart] ...turning over non-essential control to users directly via the Web. For now, I'm calling this online business trend "Product Development 2.0", a concept that embodies the use of Web 2.0 concepts such as harnessing col

  Web2.0

• 06 Jul 07
  

  Mike King

  productization

• 12 Jun 07
  

  Ray Gray

  Web_Page_Downfalls PC_Tools Social_Computing

• 02 Jun 07
  

  Tac Anderson

  2.0 development mr101 product research

• 28 May 07
  

  Jeremy Price

  article blog interesting process social technology visualization web2.0

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