Google is not going to start giving financial guidance (how it thinks it will do financially in upcoming quarters). “If we started giving quarterly guidance, the company would focus on the quarter rather than trying to change the world,” Schmidt said.
Schmidt doesn’t think it was out of the realm of possibility that Google could one day be responsible for 10 percent of the all advertising and a high percentage United States’ gross domestic product (GDP). Right now the company accounts for .07 percent of the GDP.
“We will make more money from mobile advertising,” Schmidt said when asked about the possibility of mobile computing taking off. The thought is that advertising on mobile platforms will be much more highly targeted than it currently is on the desktop.
Schmidt doesn’t think Google will see the same huge growth followed by a flatline in its stock that IBM and Microsoft did because “that is a different generation.” Schmidt thinks Google can avoid the lack of growth other big companies see by constantly expanding to new businesses.
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