This link has been bookmarked by 6 people . It was first bookmarked on 18 Apr 2009, by Bertrand Duperrin.
But I mainly want to focus on the business case for Enterprise 2.0 - specifically, the pursuit of Return on Investment - ROI.
enterprise2.0 ROI business knowledge management network social technology
The title is enough for me, though some good stuff in this short recap, e.g. McAffee citing Kaplan on "Intangible assets such as knowledge and technology seldom have a direct impact on financial outcomes", hard to quantify, hard to manage, many believe it
business cost knowledge leadership management network social technology value
And so on. Note, we aren’t building a business case in the financial sense. This is not an ROI exercise - its a business value and outcomes exercise. And this is the type of analysis that needs to be done to shift from the laissez faire “if we build it” to a more thoughtful, targeted approach.
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