This link has been bookmarked by 4 people . It was first bookmarked on 01 May 2008, by mazyar hedayat.
... The only social value chain framework existing today; the organisational hierarchy ...
In social continuous processes, aka the value chains, ownership has to be clear and accountability towards the owner and all that is dependent on my work is a must. That's the reality meeting Web 2.0 when it redefines itself to Enterprise 2.0.
adoption collaboration brp valuechain ownership accountability hierarchy
The buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.
No wonder that start-up spends the 50k: Web 2.0 and social media relies on advertising for income, something that sounds enticing enough. But world-wide internet advertising (beside Google's 70%) is a mere 6-9 Bn $ annual market while the enterprise IT market is many, many times bigger. Banks alone will spend 390 Bn $ on IT this year. Temptation to redefine your target market is high and re-branding with a few added features ensues.
But the enterprise buyer is sceptical. And calls for "culture changes", or the more pragmatic "change management" does not make pigs fly.
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