This link has been bookmarked by 15 people . It was first bookmarked on 17 Jan 2008, by jblossom.
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29 Apr 09
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03 Mar 09
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- defining influence in the context of social media
- is influence what we should measure?
- should marketers target influencers or the easily influenced?
- what can we be selling that is better to buy than impressions?
- what are the origins of influence?
- the move to micro communications
- being cautious - things to be aware of when analysing influence
- a formula to understand influence
- what makes this actionable?
- what next?
- defining influence in the context of social media
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11 Nov 08
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28 Apr 08
Yule Heibel"...white paper outlining the thoughts and views of several key stakeholders who met late last year to discuss the issue of measuring online influence."
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31 Mar 08
Miriam Schwabwhite paper outlining the thoughts and views of several key stakeholders who met late last year to discuss the issue of measuring online influence.
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27 Mar 08
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24 Mar 08
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23 Feb 08
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31 Jan 08
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25 Jan 08
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18 Jan 08
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17 Jan 08
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Adriana Lukashaven't read but let's see what they say
edelman socialmedia influence impact distributed whitepaper delicious
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