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“People spend lots of hard work and man-hours developing a work product. They don’t want someone who ‘has an idea’ to swoop in, use the work, and have them get all the credit and acclaim for it.”
Why are Enterprise 2.0 implementations of blogs, wikis, or forums not living up to the expectations of the technology?
The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If the “social” part of social media doesn’t exist within your organization or is corrupted, all you’re going to end up with is “media” – a blog with no readers or a wiki with no edits.
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