The shift, then, is not in the first place from passive media consumption to active media participation (and this is where Shirky's rhetoric is most problematic). But it is a shift from the reception of one-way, broadcast media, for which I would suggest meaning-making practices remain more often internal to the receiver, to the reception (at first) of two-way, online media for which meaning-making practices can more easily lead to the externalisation and sharing of receiver's responses.
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