This link has been bookmarked by 58 people . It was first bookmarked on 22 Dec 2008, by Joel Liu.
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10 May 12
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The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube.
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The product or service must be something that improves once more people use it.
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a marketing campaign that spreads but isn't the product itself.
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Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn't do any marketing at all.
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The critical element of viral marketing is this: it's built in. It was built into Hotmail and built into YouTube. The more people used the camera on their cell phones, the more the idea spread, the more people wanted a camera.
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You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
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If I don't benefit from spreading it, why should I spread it? I won't.
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Being viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.
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27 Sep 11
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07 Dec 10
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05 Mar 10
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14 Aug 09
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21 Jul 09
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28 Dec 08
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27 Dec 08
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26 Dec 08
Liang WangBeing viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.
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25 Dec 08
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24 Dec 08
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23 Dec 08
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22 Dec 08
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Marc VermutA discussion of what viral really is and how to go about it. Is a little confused with the network effect (which is viral, but not in the same way)
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Carl RempelViral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.
Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle -
Priya Bhakta"Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause."
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If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.
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Being viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.
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