Seth's Blog: The marketing of fear - The Diigo Meta page

• 12 Jun 08
  

  k u

  *ref marketing business *blog

  •  Fear is a powerful driver of decisions Without fear, no one would use seatbelts... you don't use them because they're fun, you use them because you worry about what would happen if you crashed without them.

      

    The challenge of marketing with fear isn't efficacy. Of course fear marketing works. The challenge is ethics and brand.
• 10 Jun 08
  

  Triangle Program

  Scaring people (scaring good customers) to make $100 is stupid. It hurts your brand. It makes it less likely they'll open the envelope next time. And most of all, it's wrong.

  marketing SethGodin psychology opinion fear

• 

  Scaring people (scaring good customers) to make $100 is stupid. It hurts your brand. It makes it less likely they'll open the envelope next time. And most of all, it's wrong.

  marketing SethGodin opinion psychology

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