This link has been bookmarked by 3 people . It was first bookmarked on 30 Mar 2009, by John Farnham.
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30 Mar 09
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dialogue should be a focus of science communication efforts, rather than traditional top-down and one-way transmission approaches.
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scientists and journalists should always emphasize the values-based reasons for a specific policy action.
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accuracy is a third ethical imperative.
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avoid using framing to denigrate, stereotype, or attack a particular social group or to use framing in the service of partisan or electoral gains.
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Framing will always be an effective and legitimate part of social criticism and electoral politics, but for scientists and journalists to simplistically define critiques of religion or opposition to a candidate as a "matter of science" only further fuels polarization, alienating key publics and jeopardizing the perceived legitimacy of science.
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