This link has been bookmarked by 1 people . It was first bookmarked on 07 Aug 2007, by Jeremy Price.
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07 Aug 07
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In a fragmented media system, strong "preference gaps" exist, as citizens not only select among media choices based on ideology or religious views, but also based on their preference, or lack thereof, for science-related content.
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more than 65% of American adults report that they have Internet access, and 74% of these Internet users say they have received science news and information online, a sizable proportion stumbled upon this content incidentally while using the Internet for other purposes.
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The challenge then is to find ways to "incidentally" expose audiences to science in places where they are not looking for it, playing on their strong entertainment-centric predispositions to guide Web surfers, channel jockeys, and book browsers back to science-rich content.
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taking advantage of bloggers and their sites to lead Web surfers back to science-rich sites that they might not otherwise ever visit.
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If museums, organizations, institutions, and universities want to break through to non-traditional audiences, they need, for example, to get information about evolutionary science and the teaching of evolution into blog sites about farming, gardening, or fishing (think "the science of invasive species). Or alternatively, take the "Science of ____" book model and start promoting science content at blogs that track the specific TV shows, stars, or film releases. What about blogging about the science of "Gray's Anatomy" or the ethics of "House"? Here's another example: What about the science of GMOs or cloned meat at cooking blogs? The science of wine making at Foodie and wine blogs? The list goes on and on.
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