This link has been bookmarked by 17 people . It was first bookmarked on 07 Apr 2008, by jenna ream.
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28 Dec 12
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16 Sep 10
shanerasnakTwitter can be a great vehicle for a brand extension if you are willing to prod
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11 Jan 09
Robert PatersonPistachio talks bout what T has meant to her
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04 Dec 08
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03 Dec 08
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- Team build--not just by cooperating but with actual relationships. Twitter has the "water cooler" effect, but with genuine knowing and collegiality
- Collaborate on projects & share ideas: have brains to pick/bounce ideas off
- Flatten the org chart to create feedback and mentoring
- Educate
- Inspire
- Pass along information and articles in real time
- Summarize core ideas
- Coordinate travel and conferences
- Simplify communications
- Fast sharing of ideas, news and information
- Provide extensive personal and professional support
- Research, sourcing & purchasing advice
- To leave social media in the marketing/publicity layer is a HUGE mistake -- akin to saying email is only a marketing tool.
Twitter can be used so many different ways to accomplish so many different things. Here are just a few internal uses I see:
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Tip #1. Listen more than you speak.
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You've got to look, listen and learn before you jump in. That said, jump in, screw up, apologize, learn, and give it another go.
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Tip #2 Get over the revelation that this belongs in the "sales/marketing/publicity layer. Social media belongs everywhere -- in your collaboration, communication, training and everyday toolsets.
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Tip #3. Get over expertise and fiefdoms. Be porous. Seek out social media Wunderkinds (of any age) because aptitude, authenticity and enthusiasm trounce authority in this world.
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Don't get hung up on the tools, and try to keep an open mind to results and success stories that just might be disparate from your own experiences.
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The question is whether you have a handle on motivating, managing and rewarding your employees for producing results. If someone is not producing, they don't need a social network to get worse about not producing.
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Tip #5. Hire smart people, give them conditions to succeed, and get out of their way.
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ots of other things in business (terrible PowerPoint comes to mind) eat time if managed poorly.
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15 Nov 08
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24 May 08
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08 Apr 08
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All my work now comes from people I know through Twitter
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Not only do all my clients come from Twitter, by the time someone contacts me, they thoroughly understand how my mind works and have already decided I am the one for the project
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That means you don't have to spend time schlepping around the social mediosphere. Just follow my Twitter and a link will show up there
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Twitter can be a great vehicle for a brand extension if you are willing to produce feeds of cool, useful things
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elf-serving will flounder and the useful will flourish
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usinesses should care because something like Twitter could save them a hell of a lot of money internally, and because networking is a fundamental key to business success.
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Another way to explain it is that Twitter is a water cooler mashed up with an editorial desk
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Listen more than you speak
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Get over the revelation that this belongs in the "sales/marketing/publicity layer.
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07 Apr 08
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Thomas PleilInterview mit Laura Fitton, einer Intensiv-Nutzerin von Twitter über den Nutzen des Ganzen
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