Dennis Howlett on 2008-08-19
This practice of internal linking is a cynical form of narcisissm driven by the greed of publishers and the laziness of journalists to look elsewhere for credible sources.
This link has been bookmarked by 11 people . It was first bookmarked on 19 Aug 2008, by Scott Ashwell.
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26 Sep 08
evgeny yauhenioWhen this trend spreads (and I say "when", not "if"), this will be a tax on the utility of the web that must be counterbalanced by the utility of the intervening pages. If they are really good, with lots of useful, curated data that you wouldn't easily find elsewhere, this may be an acceptable tax. In fact, they may even be beneficial, and a real way to increase the value of the site to its readers. If they are purely designed to capture additional clicks, they will be a degradation of the web's fundamental currency, much like the black hat search engine pages that construct link farms out of search engine results.
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06 Sep 08
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At the time, I noted the way that more and more information that was once delivered by independent web sites was now being delivered directly by search engines, and that rather than linking out to others, there were strong signs of a trend towards keeping the link flow to themselves.
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23 Aug 08
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22 Aug 08
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19 Aug 08
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hubert guillaudTim O'Reilly s'énerve après ces sites (BusinessWeek, NYTimes, Techcrunch...) qui font plus de liens vers leurs pages que vers l'extérieur. Et rappelle 2 règles :
- moins de 50 % de vos liens doivent ramener vers vous.
- Assurez-vous que leur destination -
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When this trend spreads (and I say "when", not "if"), this will be a tax on the utility of the web that must be counterbalanced by the utility of the intervening pages. If they are really good, with lots of useful, curated data that you wouldn't easily find elsewhere, this may be an acceptable tax. In fact, they may even be beneficial, and a real way to increase the value of the site to its readers. If they are purely designed to capture additional clicks, they will be a degradation of the web's fundamental currency, much like the black hat search engine pages that construct link farms out of search engine results.
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Scott AshwellI'd like to put out two guidelines for anyone adopting this "link to myself" strategy:
1. Ensure that no more than 50% of the links on any page are to yourself. (Even this number may be too high.)
2. Ensure that the pages you create at those destinations are truly more valuable to your readers than any other external link you might provide.
The web is a great example of a system that works because most sites create more value than they capture. Maybe the tragedy of the commons in its future can be averted. Maybe not. It's up to each of us.web trends strategy links future socialmedia ethics oreilly o'reilly
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