This link has been bookmarked by 139 people . It was first bookmarked on 15 Dec 2008, by someone privately.
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But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds.
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Millions of people have become familiar with these tools through sites like Facebook, Wikipedia and Second Life, or by writing their own blogs.
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Sandy SosnowskiDec 15, 2008 · But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business ...
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Dorrine MRT @susanmernit: The Secrets of Marketing in a Web 2.0 World - WSJ.com http://ff.im/-iFRd
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babed second gradeThis article tells us about how people working witt marketing on web sees the most important principles of marketing. The article also gives a good explenation on what web 2.0 really is.
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Julie WhiteheadConsumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.
marketing web2.0 socialmedia web business socialnetworking strategy
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Jesus AlvarezThat's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
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as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past.
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Justin FosterThis is the article that was a feature in the print version of WSJ.
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Don't just talk at consumers -- work with them throughout the marketing process.
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Kami HuyseA growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area.
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uhlandfriends -Interessanter Artikel über das Marketing in der Web 2.0 Welt.
Inhalte:
Aufbau eine echten Kundenbeziehung und eines direkten Dialogs.
Zusammenarbeit mit Kunden (Crowdsourcing, Wisdom of the crowds).
Involvierung der Kunden und Nutzer in das Marketing.
(via WSJ.com) -
Roger HarrisA growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area.
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Maria Reyes-McDavisA growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area." /><meta name="subsection" content="Special" /><meta name="section" content="Article" /><script type="text/javascript" language="javascript" charset="ISO-8859-1
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Michel BauwensConsumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.
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Lee KrausA growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area.
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jlearn 2.0Article in the Wall Street Journal by SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG, December 15, 2008.
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17 Dec 08
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Instead, companies should use these tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service.
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How can you do that? A leading greeting-card and gift company that we spoke with is one of many that have set up an online community -- a site where it can talk to consumers and the consumers can talk to each other. The company solicits opinions on various aspects of greeting-card design and on ideas for gifts and their pricing. It also asks the consumers to talk about their lifestyles and even upload photos of themselves, so that it can better understand its market.
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A marketing manager at the company says that, as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past. The conversations consumers have with each other, he adds, result in "some of the most interesting insights," including gift ideas for specific occasions, such as a college graduation, and the prices consumers are willing to pay for different gifts.
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One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn't all about the company, it's also about them. For instance, a toy company that created a community of hundreds of mothers to solicit their opinions and ideas on toys also enables them to write their own blogs on the site, a feature that many use to discuss family issues.
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Other companies provide more-direct incentives: cash rewards or products, some of which are available only to members of the online community. Still others offer consumers peer recognition by awarding points each time they post comments, answer questions or contribute to a wiki entry. Such recognition not only encourages participation, but also has the benefit of allowing both the company and the other members of the community to identify experts on various topics.
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16 Dec 08
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Douglas KarrWe interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketin
Bookmarks Array marketing web2.0 socialmedia socialnetworking strategy wsj
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Don't just talk at consumers -- work with them throughout the marketing process.
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use these tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service.
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A marketing manager at the company says that, as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past. The conversations consumers have with each other, he adds, result in "some of the most interesting insights," including gift ideas for specific occasions, such as a college graduation, and the prices consumers are willing to pay for different gifts.
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Among other things, company employees have created wikis -- Web sites that allow users to add, delete and edit content -- to list answers to frequently asked questions about each product, and consumers have added significant contributions
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Give consumers a reason to participate.
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Consumers have to have some incentive to share their thoughts, opinions and experiences on a company Web site
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Many companies told us that a moderator plays a critical role in keeping conversations going, highlighting information that's important to a discussion and maintaining order
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The moderator can also see to it that consumer input is seen and responded to by the right people within the company
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Listen to -- and join -- the conversation outside your site
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The Lessons: From these early efforts, a set of marketing principles have emerged. Among them: get consumers involved in all aspects of marketing, listen to and join the online conversation about your products outside your site, and give the consumers you work with plenty of leeway to express their opinions
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Resist the temptation to sell, sell, sell
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When consumers are invited to participate in online communities, they expect marketers to listen and to consider their ideas. They don't want to feel like they're simply a captive audience for advertising, and if they do they're likely to abandon the community.
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Don't control, let it go.
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Find a 'marketing technopologist.'
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I'd want to see someone with the usual M.B.A. consultant's background, strong interest in psychology and sociology, and good social-networking skills throughout the organization."
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Embrace experimentation
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ken fisherThat way the site isn't all about the company, it's also about them
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15 Dec 08
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edcoxdotnetFor marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools.to
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