I can comment on this from the perspective of an affiliate promoting products on networks like CJ. Affiliate programs can be a very profitable way to gain customers, but there are lots of issues that come up. In particular:-Before your product is listed on an affiliate network, you need to put down a significant investment- mid to high $XX,XXX as a prepayment to the network
-Especially for a webapp, there could be issues of rampant fraud-affilites using VCCs to sign up and so on- this is something you will need to be proactive about filtering out
-Products that do well on affiliate networks have a large target market- if your webapp is niche affiliates won't bother to take the time to set up campaigns to promote your product
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