"I believe this notion of understanding user intent--being able to analyze (search queries) and come up with search patterns and use them to shape the search experience--is one of the most important areas for us," Nadella said.
"CPC is fantastic. It will remain. But there will be additional things (such as) CPA," Nadella said. "We think that will bring next level of efficiency to the search marketplace. We're very bullish about that."
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