This link has been bookmarked by 52 people . It was first bookmarked on 24 Jul 2008, by Olifante *.
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23 Jul 09
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30 Jun 09
Tomaz Lasicfor each Flickr or Digg there are hundreds of failed social sites. The great majority either fail to obey Shirky’s Law, or else are knockoffs that do little not already done by an existing site.
A second reason developers fail to obey Shirky’s Law is th -
07 Apr 09
clark updike"A strange consequence of all this is that much of the most successful social software was invented by accident."
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15 Dec 08
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14 Dec 08
Krispijn BeekEssay over de do's en vooral don't van social software. Mooie voorbeelden en vooral zinnige discussie in de reacties.
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It’s easy to get sucked into doing things that would make a single user’s experience better, but makes the experience of a network of users worse. This is a large part of why it’s so important to build a base of beta users as quickly as possible, and to release early and often.
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I’ve heard hackers brag that they could have built Twitter over a weekend. Underlying this boast is a misunderstanding of what is truly impressive. Coming up with Twitter required only a small amount of technical knowledge. The hard part was the social insight to realize such a tool would be useful. This is a social insight the bragging hackers didn’t have.
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08 Sep 08
Juho MakkonenSyitä siihen, miksi useimmat sosiaaliset verkostopalvelut epäonnistuvat.
web2.0 socialnetworking webdesign usability campussourcing thesis
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27 Aug 08
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26 Aug 08
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18 Aug 08
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06 Aug 08
cshirkyA real user’s mental model is quite different. It’s them, the software, and the entire network of other users.
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01 Aug 08
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31 Jul 08
A *fantastic* look at why the best social networking sites are the simplest. There are some excellent lessons in carving away the fat here (Michael Nielsen, July 24 2008).
cool design web blog culture psychology docsnewswire docbadwrench
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29 Jul 08
Antoine BertierShirky’s Law states that the social software most likely to succeed has “a brutally simple mental model … that’s shared by all users”.
socialnetworking design technology software culture delicious
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A real user’s mental model is quite different. It’s them, the software, and the entire network of other users.
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How they use the software is strongly conditioned on their mental model of how other users use it. If they lack confidence in that mental model, they have less incentive to use the software themselves, as the Nature Network example shows. The more social the software, the stronger this effect.
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28 Jul 08
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Shirky’s Law states that the social software most likely to succeed has “a brutally simple mental model … that’s shared by all users”.
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27 Jul 08
HelgeJ J"the social software most likely to succeed has “a brutally simple mental model … that’s shared by all users”."
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the social software most likely to succeed has “a brutally simple mental model … that’s shared by all users”.
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Chris TagalotThe team that developed Flickr wasn’t originally building a photo sharing service. They were building a multiplayer online game, and decided to let players share photos with one another. When they realized the players were more interested in sharing pho
socialnetworking culture entrepreneurship WebDesign web2.0 startup psychology flickr facebook ClayShirky usability
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26 Jul 08
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25 Jul 08
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24 Jul 08
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Shirky’s Law states that the social software most likely to succeed has “a brutally simple mental model … that’s shared by all users”.
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If you use social software like Flickr or Digg, you know what this means. You can give friends a simple and compelling explanation of these sites in seconds
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It’s no accident that many of the people who’ve been most successful at building social software have strong interests outside computing. Mark Zuckerberg, the founder of Facebook, studied both computer science and psychology at Harvard. Alan Kay, arguably the father of modern computing, has a list of recommended reading. There’s barely a technical book on it. It’s all psychology, anthropology, philosophy, and so on.
A strange consequence of all this is that much of the most successful social software was invented by accident.
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Shirky’s Law does not mean the software itself needs to be simple. Social software like Digg and FriendFeed uses complex algorithms to rank the relative importance of submitted items. But the complex parts of the software are hidden from the user
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