Our latest theory on NetVibes is that we may be overthinking it. This simply a really great consumer service that has emerged at the right time. “Good old fashioned” viral marketing (or word-of-mouth marketing as it use to be called before the Internet) required a product or service that resonated deeply with consumers out of the gate. This is more art than science. But every once in a while its bound to happen. In the case of NetVibes, its a really usefull service with the explosion of online content and getting started is extremely low friction and intuitive. Its also something you’ll immediately tell your friends about once you’re hooked
After the installed base reaches a tipping point (which has definitely happened here) most consumers will default into trying NetVibes first because of the many positive referrals from friends and colleagues - and thus, a classic “word-of-mouth” viral propogation pattern is born!
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