Hi Mike - you're right in that Bounce % is a subset of Exit %.
Remember though that when you're measuring Exit %, it's a percentage
of all the visitors to that page who exit, whereas Bounce is only a
percentage of entries, so the baseline totals are very different.
Say I have 10 visits to a page, 4 of which are entries. 6 people exit,
including all 4 of the people who landed on that page. My bounce rate
would then be 100% , but my overall Exit is still only at 60% because
most of the visitors from other pages stayed on site. Hope I
understood your question - though I'm not sure this answer helped any!
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.