Netzökonom : Google CEO Eric Schmidt: "The next big wave in advertising is the... - The Diigo Meta page

• 02 Apr 09
  

  Bjoern Sievers

  furl Bookmarks Medien internet ifp UMC google mobile advertising web2.0 interview trends delicious

• 13 Aug 08
  

  Benjamin Jörissen

  web2.0

  • Eric Schmidt: The web 2.0 architecture is not necessarily a revenue opportunity. This is not where the money is.
  • When you are in social network, it is not likely that you´ll buy a washing machine.
  • 3 more annotations...
  • • We and others are working on social advertising products.
    • The advertising has to be more entertaining, more interesting, more immersive compared to what we have today.
    • No, we will see some big and many specialty networks which are no different from the communities of interests that exist in society.
• 10 Aug 08
  

  flo kane

  "The next big wave in advertising is the mobile internet"
  
  "web2.0 is not where the money is"

  interview google zweinull web2.0 business werbung advertising zukunft nlog

• 12 Jun 08
  

  Soenke Dohrn

  google interview mobile internet web2.0

• 04 Jun 08
  

  Lynette Webb

  google

• 31 May 08
  

  Paul Gillin

  In an interview with a German newspaper, Google CEO Eric Schmidt admits that the company has not yet figured out a way to monetize Web 2.0 as an advertising vehicle and may never do so. Quoting:
  
  "MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time." (via <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=83651">Media Post</a>.

  daily_reading advertising socialnetworking

• 

  Markus Trapp

  zeitungsartikel blog

• 29 May 08
  

  PG Holmlov

  Mobile data Find & Search 0mvarldenIntnl 0mvarlden

  • The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...
    
    FAZ: Can mobile business be larger than the PC-Web?
    
    Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
  • The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...
    
    FAZ: Can mobile business be larger than the PC-Web?
    
    Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.

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