This link has been bookmarked by 182 people and liked by 1 people. It was first bookmarked on 16 Dec 2007, by Zeljko Dakic.
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abieka"Will it fly? How to Evaluate a New Product Idea
I've been thinking about a number of new product ideas lately. In doing so, I've been trying to come up with a more structured way of evaluating them. Here's a first attempt at defining that. It's not as clear as I'd like it to be. But perhaps you'll find it useful." -
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1) Is it obvious why people should use it? 2) Is it obvious how to use? 3) Is it an obviously good business?
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You don't actually want number three to be true.
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the business may not be clear until later.
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key question for evaluating an idea is number one:
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Once people try it, they tend to like it. But communicating its benefits is difficult.
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The most successful products give benefits quickly
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but also lend themselves to continual development of and discovery of additional layers of benefit later on.
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Facebook is incredibly deep because it leverages your connections, which touch practically every aspect of your life.
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Being smart about what you're leveraging is key.
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if you create value, you can figure out the business
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an idea with clear buck-making potential is better than one without.
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Great products almost always come from someone scratching their own itch. Create something you want to exist in the world. Be a user of your own product. Hire people who are users of your product. Make it better based on your own desires.
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19 Oct 11
Sangwon KimThe key question for evaluating an idea is number one: Is it obvious why people should use it? In most cases, obviousness in this regard is inversely proportional to tractability. The cost of Blogger and Twitter's high tractability was the fact that they were defining a new type of behavior. The number one response to Twitter, still, is Why would anyone do that? Once people try it, they tend to like it. But communicating its benefits is difficult. We're heartened by the fact that Why would anyone do that? was the default response by the mainstream to blogging for years, as well, and eventually tens of millions of people came around.
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Morgan THOMASNumber two is more affected by the design of the product than the idea itself. You don't actually want number three to be true. You want it to be a good business, but not an obviously good business, because than you get more competition. Web search was not an obviously good business before Google demonstrated it. This allowed them to leap-frog the competition that was in it for years, but not taking it very seriously. But, like Google, the business may not be clear until later.
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The key question for evaluating an idea is number one: Is it obvious why people should use it?
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Luciano FerrerWill it fly? How to Evaluate a New Product Idea I've been thinking about a number of new product ideas lately. In doing so, I've been trying to come up with a way more structured way of evaluating them. Here's a first attempt at defining that. It's not as
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Will it fly? How to Evaluate a New Product Idea
I've been thinking about a number of new product ideas lately. In doing so, I've been trying to come up with a way more structured way of evaluating them. Here's a first attempt at defining that. It's not as clear as I'd like it to be. But perhaps you'll find it useful.Tractability
Question: How difficult will it be to launch a worthwhile version 1.0?
Blogger was highly tractable. Twitter was tractable, but sightly less-so because of the SMS component. Google web search had quite low tractability when they launched it. Vista?: About as low as you can get.
Tractability is partially about technical difficulty and much about timing and competition—i.e., How advanced are the other solutions? Building a new blogging tool today is less-tractable, because the bar is higher. Building the very first web search engine was probably pretty easy. Conversely, building the very first airplane was difficult, even though there wasn't any competition.
In general, if you're tiny and have few resources, tractability is key, because it means you can build momentum quickly—and momentum is everything for a startup. However, tractability often goes hand and hand with being early in a market, which has its own drawbacks (e.g., obviousness, as we'll discuss below).
If you're big and/or have a lot of resources—or not very good at spotting new opportunities, but great at executing—a less-tractable idea may be for you. It may take longer to launch something worthwhile, but once you crack the nut, you have something clearly valuable.Obviousness
Question: Is it clear why people should use it?
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Andrew GilmartinI've been thinking about a number of new product ideas lately. In doing so, I've been trying to come up with a way more structured way of evaluating them. Here's a first attempt at defining that. It's not as clear as I'd like it to be. But perhaps you'll
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Are HallandSeks evalueringskriterier for nye produktidear på web (evhead, via nrkbeta)
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20 Dec 07
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Thomas Vander WalA good list for reviewing new web products
entrepreneur development startup social service webdev webdesign webapp wisdom web venture usability howto innovation marketing product resource reference
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Christopher Allen"I've been thinking about a number of new product ideas lately. In doing so, I've been trying to come up with a way more structured way of evaluating them. Here's a first attempt at defining that. It's not as clear as I'd like it to be. But perhaps you'll
evhead evaluate evaluation ideas innovation tractability obviousness deepness wideness discoverability monetizability personally compelling creativity startup theory wisdom business strategy product entrepreneurship idea
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17 Dec 07
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Pelle Sten"# Tractability. # Obviousness. # Deepness. # Wideness. # Discoverability. # Monetizability. # Personally Compelling."
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