This link has been bookmarked by 12 people . It was first bookmarked on 06 Jun 2008, by Joel Liu.
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06 Aug 08
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29 Jun 08
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18 Jun 08
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“When you’re competing against companies that have so much more, the only answer is to do less,” Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other products, under-do them.” I get it, I responded: Less is more, right? Jason and David shook their heads. “No, less is less—because more is not better! Everyone tries to do too much: solve too many problems, build products with too many features. Our goal is to do less, to build half a product rather than a half-assed product. So we say ‘no’ to almost everything. If you include every decent idea that comes along, you'll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.”
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“When you’re competing against companies that have so much more, the only answer is to do less,†Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other products, under-do them.†I get it, I responded: Less is more, right? Jason and David shook their heads. “No, less is less—because more is not better! Everyone tries to do too much: solve too many problems, build products with too many features. Our goal is to do less, to build half a product rather than a half-assed product. So we say ‘no’ to almost everything. If you include every decent idea that comes along, you'll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.â€
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12 Jun 08
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“When you’re competing against companies that have so much more, the only answer is to do less,” Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other products, under-do them.”
I get it, I responded: Less is more, right? Jason and David shook their heads. “No, less is less—because more is not better! Everyone tries to do too much: solve too many problems, build products with too many features. Our goal is to do less, to build half a product rather than a half-assed product. So we say ‘no’ to almost everything. If you include every decent idea that comes along, you'll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.”
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It’s a provocative challenge to a business culture addicted to more—whether that’s features of finances. “Revenue growth in and of itself is not a goal,” Jason and David insist. “We are about profits—profits per employee. And growth forever is not sustainable. There is a right size for certain things, at least if you want to do them well.”
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push themselves to spend less money and hire fewer colleagues. They also insist on working fewer hours. The company recently adopted an official four-day workweek, the better to keep everyone fresh, energized, and forced to avoid distractions.
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Do one thing, do it right, and you cannot fail. Bill is correct in that the more you try to be everything to everyone the greater chance of disappointing your customers and the greater chance of failure.
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09 Jun 08
Martin Ferro-Thomsen“When you’re competing against companies that have so much more, the only answer is to do less,” Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other
business 37signals management strategy culture startup entrepreneurship web less minimalism lessismore
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06 Jun 08
Stephen TurnerReally good piece on 37 Signals. Haven't read this and must read it.
toread web work business article company entrepreneurship ideas quotes
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Joel LiuI get it, I responded: Less is more, right? Jason and David shook their heads. “No, less is less—because more is not better! Everyone tries to do too much: solve too many problems, build products with too many features. Our goal is to do less, to build half a product rather than a half-assed product. So we say ‘no’ to almost everything. If you include every decent idea that comes along, you'll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.”
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05 Jun 08
Brent SordylThere’s no question that 37Singals is succeeding. The company doesn’t just have customers, it has raving fans, and its leaders are certified Web celebrities.
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