Bertrand Duperrin
1) Underinvest in innovation (note the relatively small scale involved).
2) Overinvest in consolidation.
3) Make profit an illusion.
4)Defend obsolete business models.
5) Be willing to sell everything out - everything.
6) Never count tomorrow's costs.
7) Build industries around the cult of the deal.
8) Turn corporate governance into the costliest activity in the economy.
9) Forget that the point of business is to change the world for the better.
10) Expropriate wealth from taxpayers to subsidize market failure.
11) Expropriate rights from people to embed failure into the very structure of the market.
12) Pump more liquidity into decaying DNA.
value valuedestruction valuecreation innovation businessmodel
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