This link has been bookmarked by 8 people . It was first bookmarked on 23 Jun 2009, by Vladimir Hrouda.
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Bertrand DuperrinWhile I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organization. Can "social media" save GM? It's unlikely that media can save any organization grappling with changes in their business environment. But what if organizations of that size were able to act preemptively before market conditions forced them into similar predicaments?
enterprise2.0 organization ecosystem GM socialmedia socialbusinessdesign socialbusiness businesstransformation
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If the big picture is business transformation, it's going to take more than a few tweets to get there.
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Vladimir HroudaWe are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought...
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