This link has been bookmarked by 45 people . It was first bookmarked on 23 Jun 2009, by Vladimir Hrouda.
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21 Jun 13
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21 Feb 12
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"social media" in silos
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Marketers are only too happy to view the social web as a new array of channels to market their goods in some shape or fashion
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"social media" has become effective as a communications channel
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while it's great for a large organization to be tweeting, blogging and conversing
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no amount of "media" social or otherwise will turn around an organization in need of reinvention.
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Not just participating in "social media"—but through every part of their business ecosystem, were connected—plugged into a collective consciousness made up of ALL their constituents, from employees to consumers to dealers, to assembly line works etc
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core "social"
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social business design". In its purest form, it's a shift in thinking—less about media and more about tapping the benefits of being a social business in a purposeful way.
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It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organizatio
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09 Jun 10
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10 May 10
Giorgio BertiniImagine if a company like GM, was at the core "social". Not just participating in "social media"—but through every part of their business ecosystem, were connected—plugged into a collective consciousness made up of ALL their constituents, from employees t
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07 Feb 10
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24 Sep 09
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08 Sep 09
Diane CourtWe are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought...
socialmedia management socialbusiness business innovation enterprise2.0 design design_thinking strategy
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07 Sep 09
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04 Sep 09
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21 Aug 09
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04 Jul 09
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03 Jul 09
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26 Jun 09
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25 Jun 09
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24 Jun 09
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23 Jun 09
pedro_daltroIn its purest form, it's a shift in thinking—less about media and more about tapping the benefits of being a social business in a purposeful way.
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Joitske HulseboschIn short, imagine if what makes "Web.2.0" revolutionary was applied to every facet of an organization transforming how we work, collaborate and communicate? We think this is possible. And we're calling it "social business design"
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Kathy GillMarketers are only too happy to view the social web as a new array of channels to market their goods in some shape or fashion. That's because it's a model they've used since the beginning....So, while it's great for a large organization to be tweeting, bl
twitter socialmedia business design socialbusiness strategy management
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Christina RomhanyiI thought to myself—wait a minute, we're still just talking about "social media" in silos. What about the bigger picture? And what do you ask is the big picture?
socialmedia business strategy socialbusiness design via:mento.info
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mediablogiWhat if big organizations worked the way individuals now do. We're actively using cloud services, mobile, networks and applications that offer real time dynamic signals vs. inefficient and static e-mail exchanges. In short, imagine if what makes "Web.2.0"
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Bertrand DuperrinWhile I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. It's time to think beyond marketing and building personal brands and time to think about how participation through social technologies can lead to emergent outcomes for any organization. Can "social media" save GM? It's unlikely that media can save any organization grappling with changes in their business environment. But what if organizations of that size were able to act preemptively before market conditions forced them into similar predicaments?
enterprise2.0 organization ecosystem GM socialmedia socialbusinessdesign socialbusiness businesstransformation
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If the big picture is business transformation, it's going to take more than a few tweets to get there.
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pirkkaaunolaImagine if a company like GM, was at the core "social". Not just participating in "social media"—but through every part of their business ecosystem, were connected—plugged into a collective consciousness made up of ALL their constituents, from employees t
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Vladimir HroudaWe are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought...
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22 Jun 09
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Kelvin KangFrom Social Media to Social Business Design http://twurl.nl/3ky73j (via @Armano & @davidfeldt)
– SarahPrevette (SarahPrevette) http://twitter.com/SarahPrevette/status/2278415250 -
monkeywatcherAppliquer le principe des médias sociaux aux grandes entreprises
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