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saved by3 people, first byTakuya Homma on 2008-03-23, last byOmar Cafini on 2008-05-14

  • Social networking will become a ubiquitous feature of online life. That does not mean it is a business
  • So it is entirely conceivable that social networking, like web-mail,
    will never make oodles of money.
  • We will look back to 2008 and think it archaic and
    quaint that we had to go to a destination like Facebook or LinkedIn to be social
  • Future social networks, she thinks, “will be like air.
  • So what's a marketer, designer, PR rep, Advertiser to do with social networks?  I say, help facilitate those human connections.  Provide value.  People will say good things about your brands, products and services for it. 
  • And they'll most likely engage in a deeper relationship with you.  And relationships is the end game here