Social networking will become a ubiquitous feature of online life. That does not mean it is a business
So it is entirely conceivable that social networking, like web-mail, will never make oodles of money.
We will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to be social
Future social networks, she thinks, “will be like air.
So what's a marketer, designer, PR rep, Advertiser to do with social networks? I say, help facilitate those human connections. Provide value. People will say good things about your brands, products and services for it.
And they'll most likely engage in a deeper relationship with you. And relationships is the end game here