This link has been bookmarked by 203 people . It was first bookmarked on 20 Dec 2006, by fooj.
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Ed DoddsDavid Armano is Global Strategy Director: Key Accounts at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on integrated marketing and digital communications.
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Dainius GDavid Armano's personal blog: Logic+Emotion exists at the intersection of business, design + the social web.
import_from_delicious blog marketing advertising creativity innovation social culture
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leLaissezFaireHere's @armano's blog. http://t.co/zfkZqQjE Here's my mini-blog. http://t.co/yTWWVBzn Compare and contrast for yourself.
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Maguar GuarTo:
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jesse soininen"On the heels of our influence panel at Mesh 2011, Klout has introduced a new feature they call "+K". A simple way to think of it is a like button for influence which connects someone to a topic which you choose. The move by Klout to add this feature signifies a broader effort which impacts conversations on the subject matter of digital influence—that influence is meaningless unless you have context such as what subject(s) people and organizations are credible in. As I said in a recent piece on a related issue, topical influence is what counts."
David Armano visualization data statistics infographics graphics design storytelling emerging media technology information webdesign inspiration creativity innovation socialmedia social
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Today's corporate ambassadors can be anyone and the really good ones build bridges to multiple kinds of valued stakeholders
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So how does one manage corporate ambassadorship in a networked economy? While I'm still growing here myself, I have a few thoughts:
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1. Co-Brand
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Be generous with your equity
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2. Share
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3. Work
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4. Represent
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5. Engage
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Caleb StorkeyDavid Armano's personal blog: Logic+Emotion exists at the intersection of business, design + the social web.
consultancy blog marketing design advertising innovation blogs web2.0 socialmedia creativity
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Audrey KlammerDavid Armano's personal blog: Logic+Emotion exists at the intersection of business, design + the social web.
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Marc-Alexandre GagnonThere are few real experts in this field. This is clearly one of them.
armano emotion media advertising reference blog blogs research branding social business socialmedia creative trends creativity usability david ux design web web2.0 digital webdesign experience graphics innovation ideas inspiration marketing interactive
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When I visited Dell several years ago, it was clear that the company had leapfrogged others in the social space because they were not afraid to take risks and implemented “pilot programs”. Pilot programs are small, manageable initiatives where progress can be made rapidly and leveraged as proof points while gathering data. Today, you can be assured that Dell is looking to scale and integrate social into their entire business model and this will likely be an ongoing process which requires a good deal of incremental change.
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My experience in the workforce has been that people don’t naturally share what they know and that even if they wanted to, IT departments have struggled with finding the silver bullet of technology that allows them to. In contrast, the external social networks allow us to share knowledge like crazy. In my estimation, platforms such as Slideshare, blogging and Wikis have actually changed how people view knowledge sharing. Instead of being rewarded for hoarding what you know, participants are rewarded with visibility and accolades.
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consider the above chart from Forrester. It estimates that the highest increases in spending will be in the areas of social media and mobile technology. Why? Because attention has shifted from broadcast to networks and this trend isn’t going to reverse itself any time soon. If you accept this as a viable thesis, then making the case for investing in infrastructure or “social business planning” shouldn’t seem very far fetched.
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A "media" model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology. There are essentially three forms of digital engagement which can often overlap (engagement in a single initiative can include all three types) but each form can tend to dominate the experience.
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Earned media nearly always takes place on off domain properties such as forums, blogs, social networks and also mainstream publications. Media is typically earned through word of mouth or unpaid but highly visible results in both search engines and social media referrals. Earned media can also be amplified through outreach initiatives. The core distinction for media which is earned is the absence of overt payment to the property owner for the results.
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When there is so much noise, we seek a dense type of signal that is apart from the frey.
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Rene Lonngren"David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own. Logic+Emotion exists at the intersection of business, design + the social web"
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Eddy BadrinaQuoted: Logic+Emotion sits at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.
imported Bookmarks business media blog marketing design advertising creativity innovation
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02 Apr 09
Marie PerezDavid Armano is VP of Experience Design with Critical Mass.
This is his personal blog where he shares thoughts + opinions that are
solely his own. Logic+Emotion exists at the intersection of business +
experience design—where passive consumers becoBlog ExperienceDesign UX Business Marketing Advertising Branding
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christopher frameLogic+Emotion sits at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.
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antxon benitoDavid Armano is VP of Experience Design with Critical Mass. This is his personal blog where he shares thoughts + opinions that are solely his own. Logic+Emotion exists at the intersection of business + experience design—where passive consumers become act
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Are HallandDavid Armano is VP of Experience Design with Critical Mass. This is his personal blog
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Sam CarringtonDavid Armano's blog
webdesign web2.0 usability trends socialmedia social ux reference web
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Dave LinaburyLogic+Emotion sits at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.
Daily blogs marketing design creativity advertising innovation
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Page Comments
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