"This makes it easy to add scientifically accurate, persistent hyperlinks to articles. Right now, it's really hard to put hyperlinks into your articles that leverage databases. And what this does is make it dead easy. The hope is that by creating these forests of hyperlinks, things like Google actually start to work. Right now Google doesn't work very well on the scholarly literature, because there are no hyperlinks. You can also start to do relevance based searching and aggregation."
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