This link has been bookmarked by 6 people . It was first bookmarked on 13 Apr 2009, by Greg Lloyd.
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12 May 09
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19 Apr 09
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18 Apr 09
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13 Apr 09
Bertrand DuperrinMy overall sense is that the E2.0 problem is not about cost or ROI but about disruption. Time and again it has been shown that blogs/wikis need not require significant business investment. However, the barriers to adoption are a different matter.
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Managements I speak with detest the use of ’social’ in these discussions. To them it smacks of a form of socialism that connotes union control.
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What we need therefore is a fresh way to explain how these models can iteratively change business without unleashing mayhem upon the business. We need dedicated programs where change is introduced by example and persuasive argument that ties into business processes people understand.
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As always, the secret to long term success depends on management’s ability to maintain a sustained commitment and all that goes with it. The difficulty today is that same management is wondering where the next sale comes from or how cash will be generated
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Greg LloydWhat we need therefore is a fresh way to explain how these models can iteratively change business without unleashing mayhem upon the business. We need dedicated programs where change is introduced by example and persuasive argument that ties into business processes people understand. Finally, we need to provide individuals with concrete examples about how the value of their work will be enhanced, not eroded, encouraging the idea of creativity as a stepping stone towards innovation.
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What we need therefore is a fresh way to explain how these models can iteratively change business without unleashing mayhem upon the business. We need dedicated programs where change is introduced by example and persuasive argument that ties into business processes people understand. Finally, we need to provide individuals with concrete examples about how the value of their work will be enhanced, not eroded, encouraging the idea of creativity as a stepping stone towards innovation.
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